Consumers today are continuously on the move making purchases based on real time suggestions from peers. - Derek Mehraban, CEO, Ingenex
Ann Arbor, MI (PRWEB) June 16, 2010
LA2M founder and CEO of Ingenex, Michigan digital marketing agency, Derek Mehraban will speak on the growing importance of mobile devices and location based applications on National Social Media Day, Wednesday, June 30, at the local Ann Arbor event, LA2M.
"Consumers today are continuously on the move making purchases based on real time suggestions from peers," said Mehraban. "Marketers and business owners can utilize the growth in mobile devices and location based applications to impact those real time decisions."
Mehraban will teach those in attendance how to utilize location based apps to maximize mobile search, push the limits of traditional marketing and follow the social media trend of using mobile and location tracking for personal use.
How many of you check in to Foursquare daily to collect badges and alert your friends of your current location? Maybe you have used Urban Spoon, Yelp or AroundMe mobile apps to find restaurants to eat lunch at, or shops to buy products you are looking for?
These days with the rise of mobile based apps, shopping has taken on a whole new meaning. Today's consumers have information at their fingertips that include positive or negative reviews from past customers, suggestions on what to order or where to go, and tips on how to save money and get the best deals.
Users of the Apple iPhone or Google Android phones are using Apps to make decisions and connect with others who shop at the same stores or eat at the same restaurants.
Mehraban will answer questions such as: What is next for Location Based Apps? What opportunities are upcoming for businesses to capitalize on these apps? How can you get the most from location based mobile apps?
The location-based event will take place at Connor O'Neills on South Main Street in Ann Arbor, from 11:45am - 1:00 pm. You can also watch live online at http://la2m.org/live starting at Noon on June 30, Social Media Day.
About Ingenex Digital Marketing:
Ingenex Digital Marketing is an Ann Arbor, Michigan based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.
For more information visit the Ingenex Digital Marketing web site http://www.ingenexdigital.com