Portland, OR (PRWEB) June 17, 2010
Janrain, Inc., (http://www.janrain.com) provider of the leading user management platform for the social web, today announced that a number of major media companies have launched the company’s Engage solution, formerly known as RPX, on their websites to enable third-party authentication for consumers. Tribune Interactive, Meredith, E.W. Scripps, The Dallas Morning News, and National Geographic Society are among the companies looking to Janrain’s innovative SaaS offering to allow users to easily login using an existing identity from providers such as Google, Yahoo, Facebook and Twitter, and publish their site activity back to multiple social networks.
“The media industry has undergone rapid change over the past few years as more of our consumers look for their news and information online. The result is a significant change to how we interact with our readers,” said Scott Rojas, Director, Product Development, Tribune Interactive. “Understanding who is interested in our content helps us better connect with readers over time. Requiring registration in the past was a challenge because users would often enter false information to speed up the process. With Janrain Engage we help the reader get into our sites quickly and collect correct data all in one simple step. ”
“As more people than ever before are going online to consume media, this move seemed like a natural evolution for our digital brands,” said Dan Hickey, Senior Vice President of Digital Engagement at Meredith. “Janrain’s Engage solution allows our site visitors to use something most of them already have – an account on a social network or from an email provider – to immediately access the best content and tools on our sites. It’s a win for our customers and a win for us.”
The list of media companies and specific online properties Janrain is announcing today:
- Tribune Interactive – Tribune Interactive has a dynamic online presence both locally and nationally, operating leading news and information sites in 20 major markets. Janrain Engage has already been rolled out on the online properties of the Los Angeles Times, Baltimore Sun, Sun-Sentinel, Orlando Sentinel and four additional media properties.
- Meredith – Meredith is the leading media and marketing company serving American women. Janrain Engage is being rolled out across several sites including Better Homes and Gardens (bhg.com), Parents (parents.com), Recipe.com and Fitnessmagazine.com.
- E.W. Scripps –The E.W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television stations, and licensing and syndication. Janrain Engage will provide authentication and social publishing across all 21 of their newspaper web properties, including those of the Knoxville News Sentinel, Ventura County Star and Naples Daily News.
- The Dallas Morning News – The Dallas Morning News has deployed Janrain Engage across four of its online properties, including dallasnews.com, the online city guides GuideLive.com and QuickDFW.com, as well as on alDiaTX.com, its Spanish-language news site.
- bizjournals – bizjournals is the online media division of American City Business Journals, the nation’s largest publisher of metropolitan business newspapers. It operates the web sites for each of the company's 40 print business journals and operates a web-only site with local business news and information for Los Angeles.
- National Geographic Society – The National Geographic Society is one of the largest non-profit scientific and educational institutions in the world. The Society publishes National Geographic, a leading magazine with subjects that include geography, archaeology and natural science, the promotion of environmental and historical conservation. Janrain Engage has been deployed previously on the National Geographic Channel website and is now being launched on NationalGeographic.com.
“It’s no secret that most of the visitors to our newspaper web sites have accounts on Facebook, Google, Yahoo! and other providers,” Patrick Beeson, content manager for Scripps Interactive Newspaper Group, said. “Janrain Engage allows us to improve the user experience by allowing them to login with their preferred account. Not only do we get more accurate information about our users, but we can also engage with them more intimately both on our sites and in their content streams elsewhere.”
The six new media customers join a number of other major media companies already working with Janrain, including Fox News, National Public Radio, Oklahoma Publishing Company, Real Girls Media, Journalism Online, Associated Northcliffe Digital, Avro, and the Bakersfield Californian.
For more information on Janrain Engage, please visit: http://www.janrain.com
Janrain helps organizations succeed on the social web with its user management platform. A key component of the platform is Janrain Engage, an enterprise-class, software as a service (SaaS) solution to enable a website to expedite the registration and login processes with a user’s third party account, import user profile information and address books, and make it easy for a user to publish website activity back to multiple social networks. Companies enjoy higher registration rates, increased brand awareness and qualified referral traffic. The end-user benefits from a faster login and a more customized online experience. Janrain Engage is the only solution to support 16 identity providers and social networks including, Facebook, Google, Twitter, and Yahoo! Janrain customers include industry leaders such as Universal Music Group, Kodak, Fox News, and PayPal. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082, or visit http://www.janrain.com.