Wedding and Event Designer Andria Lewis Offers Fresh Tactics in Planning Business

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Lewis adds new professionals to team, takes event planning to corporate level

Memphis-based company Andria Lewis Events is shedding new light on the wedding and event planning business. Within less than a year, the 14-year planning veteran Andria Lewis has added three associate planners, a wedding butler and an event assistant to her team.

A little different than your typical wedding and event planner, Lewis has built a dream team of sorts covering every expertise in areas of the event industry. “There is a mantra my team and I follow when it comes to wedding and events, ‘Detailed, Individual, Style,’ ” said Lewis who landed in Memphis in 2005 after leaving a sales position in corporate America and weathering the storm of Hurricane Katrina.

While most planners spot eye candy in the extravagant features seen in wedding magazines, Lewis and her team draw real inspiration by studying the pages of architectural and interior design magazines. “We focus on the details, cater the individuality of the client, and give the event a taste of their own personal style. It is great to have a team of talented professionals that can enhance that expectation,” she said.

Associate planner Leia Walsh is armed with a degree in fashion and 10 years of experience in event planning under her belt. Associate planner Felicia Haynes brings 15 years of experience in lighting and production, catering management, and corporate events. Kimberly Higney, also an associate planner, is a seasoned sales manager with the knack for creating unique ways of presenting food and beverages at
events. Rounding out the team is Jarvis Darensburg, the groom’s valet and assistant who is a culinary student and Maleka Daniel, an event assistant who has a passion for weddings and great customer service.

A favorite trend this season that Lewis and the team all agree on is the use of LED lighting. “This lighting can turn a drab white wall pink, or change an awkward space into a brightly and colorfully lit area that guests actually want to be in,” she said. “Lighting should be considered a staple and we hope the trend gets picked up by the masses.”

In addition to prepping the team and moving into small studio space this summer, Lewis has also revved up the company blog, The Planner Pages, with sections for guests, couples and vendors – booking new clients from its exposure. Instead of the typical wedding blog posts about what’s hot this season or pretty “teaser” pictures of weddings as she calls them, Lewis offers event advice. “We want people to notice that we do things a little differently,” she said.

And, unlike most planners, Lewis reports no “bridezilla” experiences thanks to an extra-careful selection process. “We do not book clients for the sake of having business. It becomes much easier to focus on creating a flawless event when you do not have a calendar full of events that cloud your schedule. We spend a great deal of time with our clients, assessing and executing their needs,” she said.

Lewis attributes the growth of her five years old company to advertising, networking and being diligent. “Anyone can be efficient. We strive to create an experience.”

To contact the team at Andria Lewis Events, call 901.231.1375 or visit their Facebook page at http://www.facebook.com/andrialewisevents.

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Aerial Ellis
Urbane Imagery
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