Op Unveils Its 'Back To College' Marketing Campaign With Cory Monteith, Jessica Szohr, Dianna Agron, Cassie And Trevor Donovan

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Iconix Brand Group, Inc. today unveiled its fall 2010 “Back to College” multi-media marketing campaign for its Op® brand feautring Jessica Szohr of CW’s Gossip Girl, R&B singer Cassie, Dianna Agron and Cory Monteith of FOX's Glee and Trevor Donovan of the CW’s 90210. Video and photos are available at http://www.magicbulletmedia.com/MNR/Opbacktocollege

Op’s fall 2010 “Back to College” multi-media marketing campaign features actress Jessica Szohr of the CW’s Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee and actor Trevor Donovan of the CW’s 90210.

The Op cast was photographed on the famed UCLA campus at a dorm movie night, hanging out on campus and in the hallway between classes. The stars wear the newest fall fashions exclusively available at Walmart in the United States and online to http://www.walmart.com. In addition, the Op celebrities will host a launch party in Los Angeles in early July and make personal appearances on behalf of the brand.

Cory Monteith stated, “My favorite pieces are the hoodies, the fall clothing is great. You can wear Op in a casual way or when you go out.” Commenting on the collection, Dianna Agron said, “I love the plaid shirts! All of the fall clothing from Op is perfect for hanging out on campus.” “Op is very affordable but is also really fashionable. It’s great that you can be in style but not spend a ton of money on your outfit,” Jessica Szohr added.

The national campaign will debut this August in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, outdoor and online at http://www.op.com.

B-ROLL: Behind-the-Scenes, Group and Campus Shots, Sizzle Video and National Ad Images

Soundbites: Cory Monteith, Dianna Agron, Jessica Szohr, Trevor Donovan and Group

Online Media: Exclusive Photos and Videos Available for Download at http://www.magicbulletmedia.com/MNR/Opbacktocollege

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