New York, NY (PRWEB) June 17, 2010
Why can’t we solve our problems anymore? Why do threats such as the Gulf oil spill, a stubborn worldwide recession, climate change, terrorism, and pandemic viruses suddenly seem unstoppable? Are there limits to the kinds of problems humans can solve?
These are the questions Rebecca Costa confronts — and offers a solution to — in her highly anticipated book, THE WATCHMAN’S RATTLE: Thinking Our Way Out of Extinction, a lead title to be published in October by Vanguard Press, a member of the Perseus Books Group. In his foreword to THE WATCHMAN’S RATTLE, two-time Pulitzer Prize winner E.O. Wilson states that he “is on the side of Rebecca Costa … We need to grasp the increasing complexity of our social and political arrangements, and reach solutions. Ms. Costa urges us to do so by employing the better instruments of our genetic nature.”
Rebecca Costa is a provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond. She will be signing copies of her first book, THE WATCHMAN’S RATTLE, at ALA in Washington, D.C., this year on Saturday, June 26th from 10:30 to 11:30 a.m., at the Perseus Booth, #2846.
In THE WATCHMAN’S RATTLE, Rebecca Costa pulls headlines from today’s news to demonstrate how accelerating complexity quickly outpaces the rate at which the human brain can develop new capabilities to manage it. With compelling evidence based upon research into the rise and fall of the Mayan, Khmer and Roman empires, Costa shows how the tendency to quick-fix problems by focusing on symptoms — instead of finding permanent solutions — ultimately leads to frightening long-term consequences. As a result, society’s ability to solve its most challenging, seemingly intractable problems becomes gridlocked, progress slows, and collapse ensues.
Taking the next step, Costa reveals how we can reverse the downward spiral. She presents scientific evidence that the human brain can be retrained to comprehend, analyze, and resolve massively complex problems. According to Costa, in addition to analytic left-brain thinking and the creative synthesis used by the right side of the brain, we’re now able to observe a new form of problem-solving that’s ideally suited to large, dynamic quandaries — a process neuroscientists call “insight.” We can give ourselves brain tune-ups, cultivate “insight-on-demand,” and make a significant impact on the seemingly intractable challenges we face today. Part history, part social science, part biology, THE WATCHMAN’S RATTLE is sure to provoke, engage, and incite change.
“Rebecca Costa is known for her keen ability to think ahead of the curve and bring together seemingly disparate yet inter-related fields in a powerful narrative. In The Watchman’s Rattle, she takes on today’s most threatening issues and reveals a game-changing message that has the potential to help us survive in the complex world we face,” said David Steinberger, CEO of the Perseus Book Group.
Roger Cooper, Vice President and Publisher of Vanguard Press, who acquired the book, noted, “Rebecca’s manuscript was extraordinarily provocative and simulating, and I was intrigued immediately by her bold, fresh concept. She has shared her compelling vision in an absorbing and personal style that will appeal to a wide range of readers. The buzz at BEA was enormous and there is no question that the book will foster intense, healthy discourse and controversy. It is most appropriate that The Watchman’s Rattle is a lead title for Vanguard Press, and we’re proud to publish a significant new contributor to the important discussions of our time.” Vanguard Press attracts a broad range of bestselling fiction and nonfiction; authors acquired by Vanguard include Donald Trump, Robert Kiyosaki, Erin Brockovich, Nevada Barr, and Vincent Bugliosi. The book was agented jointly by Arthur Klebanoff of the Scott Meredith Literary Agency and David Nelson of Waterside Productions.
Rebecca Costa is an evolutionary thinker, futurist, and sought-after speaker whose unique expertise is to spot and explain emerging developments in relationship to human evolution, global markets, and new technologies. With a proven track record of introducing new concepts and technologies, Costa is a former CEO and founder of Silicon Valley start-up, Dazai Advertising, Inc., (sold to J. Walter Thompson in 1997), whose clients have included Apple Computer, Applied Materials, Oracle Corporation, 3M, Amdahl, United TeleCom and General Electric Corporation. Raised in Tokyo, Japan, she lived during the Vietnam conflict in Vientiane, Laos. She attributes her natural ability to spot global patterns to a cross-cultural education and upbringing. She graduated from The University of California, Santa Barbara, with a BA in Social Sciences and earned an MBA from Santa Clara University. Rebecca Costa lives on the central coast of California. Additional information can be found at http://www.rebeccacosta.com.
About the Perseus Books Group
The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Named Publishers Weekly 2007 Publisher of the Year, its member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and with Nation Books. Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is also the leading provider of sales, marketing and distribution services to independent publishers. For more information, visit http://www.perseusbooks.com.