Iowa City, IA (PRWEB) June 17, 2010
Gregory S. Crosby, Founder/CEO of the NextGen Marketing Group™ announced today the appointments of several new executives who are joining the NextGen Marketing Group™ Managing Director team to drive the company forward for the next stage of growth. These executives bring world-class marketing leadership experience to the organization and will join forces with Mr. Crosby and the current Managing Director team to form a powerhouse of expertise now available for NextGen Marketing Group™ clients on a global basis. The new executives joining NextGen Marketing Group™ and their respective practice areas are:
Robin Butler Leonard - Managing Director
Business-to-Business Marketing/Strategic Marketing Communications Practice Columbus, Ohio
Robin Butler Leonard is a well-respected and highly experienced interim marketing executive, consultant, author and speaker who specializes in business-to-business marketing strategies and helping clients develop strategic, integrated communications programs for their business. Known for her work with high-growth, entrepreneurial B2B companies, Robin works with organizations of all sizes and in widely varied industries to facilitate fresh thinking, identifying new approaches to old problems. Robin has strong knowledge and working expertise in global marketing communications, strategic planning, brand positioning, complex selling systems, client loyalty programs, interactive marketing, social media, pubic relations, and market research.
Stephen Monaco - Managing Director
Social Media Marketing and Media/Entertainment Industry Practice
Stephen Monaco has over 20 years of senior-level executive experience, is an accomplished business, marketing and Internet strategist, creative thinker and visionary with a remarkable track record of success. Stephen provides executive-level strategic business, marketing and Internet consulting services to a wide array of companies from the Fortune 500 to early stage start-ups. Monaco has been a co-founder, principal or senior executive and mentor in several companies in North America and Europe in the areas of utilities software, security software, electronic software distribution, paid Internet search, Internet marketing, contextually relevant Internet content and Internet ad delivery, e-commerce, social media monitoring, entertainment, alternative energy, and food safety.
Henry W. Atherton III - Managing Director
New Venture Strategies, Health Care, Political and Financial Market Practice
Henry Atherton, III has over twenty years of cross functional, cross-industry, vision-driven leadership, success consulting, and directing start-up, turn-around, and high growth companies within Commercial, Corporate & Investment Real Estate, Manufacturing, Internet, High Tech, Oil and Gas, Insurance, and Health care industry markets. A pioneer in the design and delivery of innovative change management programs that have generated tens of millions of dollars in cost savings and incremental revenue growth through redesign of internal operating, financial, quality systems, and sales & marketing campaigns. He has strong P&L management, project management, marketing and sales, information technology, and human resources experience. Hank has extensive experience structuring and negotiating large complex real estate transactions, private financings, mergers & acquisitions, executive litigation, and successful IRS and Department of Labor workouts. Hank's passion is in helping companies define their vision and develop the best strategies to translate those visions into realities.
Ms. Leonard, Mr. Monaco and Mr. Atherton join forces with current Managing Directors Greg Crosby (Iowa City, IA), Larry Rosenberg (New York, NY) and Bruce Guidotti (Stamford, CT) to form a dream team of national leaders who will manage and lead new client initiatives for NextGen Marketing Group™ and its' expanding team of NextGen Braintrust™ marketing executives.
"The addition of Robin, Stephen and Henry is a terrific milestone in our evolution and a validation of how the NextGen Marketing Group™ is quickly becoming a new model for providing high quality, on-demand marketing solutions for businesses of all shapes and sizes. I am excited about the team we have in place and the incredible experience, knowledge and resources we can offer our clients on a national and now global basis" said Greg Crosby, Founder and CEO.
For more information about NextGen Marketing Group™, visit http://www.nextgenmktg.com or call (877) 569-8436 (877-5-NXTGEN).
About NextGen Marketing Group™
The NextGen Marketing Group™ is an innovative, breakthrough national firm that provides high quality, affordable outsourced marketing support and experienced resources coupled with a complete menu of the latest and most innovative creative marketing platforms and productivity technologies available. Clients can connect to the NextGen Marketing Group™ through traditional means or onsite, or utilize new virtual network technologies to work with resources via video/web conferencing that maximizes project efficiency, minimizes project cost, and matches up top marketing talent to their specific needs---breaking the mold of the traditional firms.