(PRWEB) June 18, 2010
iCrossing, the Digital Marketing Agency that Specialises in Search and Social Media, has Won the 1M+ Paid Search Account for Online Fashion Retailer ASOS
The agency won the account against Summit Media, Unique Digital and Greenlight and will take on responsibility for all UK paid search strategy, planning and implementation alongside the in-house ASOS team.
Troy Munns, digital marketing manager at ASOS, said: “iCrossing demonstrated the best response to our brief, great insight into our business and sector... and a devotion to ROI that is obviously crucial. We’ll see the agency as part of our internal marketing team and the appointment will enable our own staff to concentrate their attention on other areas knowing that paid search is in expert hands.”
The win is the latest paid search success for iCrossing, which was recently appointed as paid search agency of record for brands including Manchester City Football Club and TK MAXX.
Tom Jones, Head of Media, iCrossing commented: “Our expertise in retail is well established and we are excited to be working with such a popular online pure play brand. Our strategy will show how effective search can be in targeting and engaging ASOS’ consumers online.”
Nick Allan, Head of New Business at iCrossing, added: “Despite the recent recession, ASOS goes from strength to strength and having previously run paid search campaigns, ASOS know what they are doing, so it’s a huge compliment that they want to work with us. As an agency we are looking forward to building on Asos’ success.”