The University of Chicago Press Turns to Ingram to Meet Demand for Resurgent Hayek Title

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The University of Chicago Press turned to Ingram Content Group to help meet the demand of orders and interest in F.A. Hayek’s work The Road to Serfdom: Text and Documents--The Definitive Edition (ISBN 978-0226320557).Orders for the book increased dramatically following a recommendation by talk show host Glenn Beck.

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No one else in the book industry can meet market demand like Ingram and I’m thrilled that we could assist The University of Chicago Press meet the surge in demand for this title.

To help meet the demand of orders and interest of F.A. Hayek’s work The Road to Serfdom: Text and Documents--The Definitive Edition (ISBN 978-0226320557), The University of Chicago Press turned to Ingram Content Group to maximize the availability of books sold and delivered to customers.

Orders for the book increased dramatically following a recommendation by talk show host Glenn Beck on June 8. By the next morning, the Ingram team was working with colleagues at The University of Chicago Press to help them capitalize on the title’s new popularity.

“As a long time customer of Ingram, we knew that we could call on them to help us meet demand for this break-out title,” said Garrett Kiely, Director, The University of Chicago Press. “Because of their innovative and integrated solutions, we had one conversation and we’re meeting the needs of our customers - we have books when and where we need them. This is a prime example of Ingram’s print-on-demand and distribution efficiency at its best.”

Noticing a large surge in orders for the Hayek title, Ingram reached out to The University of Chicago Press on the afternoon of June 9. The publisher’s on-hand print inventory could not satisfy demand. The expected replenishment offset reprint copies were not expected to arrive for days. To minimize order loss and maximize sales, the Press turned to Ingram to fill the gap.

By June 11, the title was digitized and available from Ingram with Lightning Source manufacturing books against orders. By June 15, over 20,000 copies of the book had been printed and shipped. Thousands of additional copies will be printed by the end of the week to meet demand.

David “Skip” Prichard, President and CEO of Ingram Content Group, observed how rapid digitization, manufacture and fulfillment of the Hayek title is an excellent illustration of the total value that Ingram provides to publishers.

“Our Lightning Source print-on-demand service is just one of the many innovative content delivery solutions we provide to publishers to get books where they need to be when they need to be there,” Prichard said. “Our team heard about this late on Wednesday, and by Friday, the book was available on ipage® and we were fulfilling orders.”

Mr. Prichard continued, “No one else in the book industry can meet market demand like Ingram and I’m thrilled that we could assist The University of Chicago Press meet the surge in demand for this title.”

First published by the University of Chicago Press in 1944, The Road to Serfdom gained immediate attention. The first printing of 2,000+ copies was exhausted immediately, and within six months more than 30,000 books were sold. In April 1945, Reader’s Digest published a condensed version of the book, and soon thereafter was distributed as a Book-of-the-Month Club title. A perennial best seller, the book has sold millions of copies worldwide and has been translated into more than twenty languages.

About Ingram:
Ingram Content Group Inc. provides a broad range of physical and digital services to the book industry. Ingram’s operating units are Ingram Book Company, Lightning Source Inc., Ingram Digital, Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, Coutts Information Services, and Ingram Marketing Group Inc. For more information, visit http://www.ingramcontent.com

Contacts:
For Ingram:
Keel Hunt (615) 321-3110
For The University of Chicago Press:
Stephanie M. Hlywak (773) 702-0376

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Elizabeth Fielding

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