Eric Collins, Mobile Software Industry Veteran, Joins Mobile Posse as COO

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Mobile Posse Continues its Rapid Growth - Adds to its Management Team and Now Reaches 4 Million Mobile Consumers

I am exceedingly pleased that Eric Collins had joined us as our Chief Operating Officer

Mobile Posse Inc., the leader in active idle screen advertising and CRM, today announced that Eric Collins, a veteran of the mobile software industry, has joined the company in the new role of Chief Operating Officer. Mr. Collins will be responsible for Mobile Posse's efforts in driving revenue growth, specifically ad sales, and helping the company increase distribution, with OEMs and other players in the mobile ecosystem. Mr. Collins joins Mobile Posse from Nuance, where he led the Tegic business unit. Tegic's products are the most distributed software in the world with over 900 million units each year.

As General Manager of Tegic, Mr. Collins was responsible for Tegic's full suite of embedded mobile software including T9 predictive text, XT9 and T9 Nav. As Head of Mobile Marketing, he was responsible for all speech, predictive text, handwriting and trace marketing activities worldwide. Finally, as head of Business Development, Mr. Collins was responsible for innovative relationships to create and distribute industry leading technologies to operators and OEMs. This includes the acquisition and integration of 5 mobile technology companies. Mr. Collins joined Nuance when it acquired Tegic from AOL where he was the Vice President of Sales, Business Development, and Marketing for the Tegic business unit

"I am exceedingly pleased that Eric Collins had joined us as our Chief Operating Officer," remarked Jon Jackson, founder and CEO, "Mobile Posse is growing quickly and was looking to add materially to the executive team, especially someone with experience in scaling a company like ours for significant customer and revenue growth. Having known Eric as a senior executive in several successful software companies the senior managers and board felt Eric was the ideal choice."

Mobile Posse also announced that Brian Groves has joined the team in the new role of Vice President of Product Marketing. Mr. Groves has over 20 years experience in the software industry and joins Mobile Posse after holding key leadership positions at Oracle Corporation and Siebel Systems, Defywire, Approva Corporation, and Social Solutions. He was a key designer of the Siebel Sales product line as Siebel Systems grew from $100 million dollars per year in revenues to over $1.8 billion dollars per year in revenues.

Mr. Jackson stated, "The additions of Eric and Brian to the Mobile Posse management team will enable us to continue our rapid growth. Their experience and expertise will enable us to continue to support our existing customers, diversify our customer and partner base, and enter new markets."

Mobile Posse now reaches more than 4 million mobile consumers with active idle screen messaging; more than a 4-fold increase in just 6 months. The company is delivering over 275 million impressions a month to its highly engaged opted-in subscriber base, and is achieving click-through rates for active idle screen advertising and CRM messages that average in the double-digits. Mobile Posse is the leading provider of interactive mobile advertising and mobile CRM solutions for the active idle screen. The platform allows advertisers and wireless carriers to proactively engage consumers with graphical and interactive messages via the idle screen of mobile phones. Consumers opt-in to the free service to receive helpful and timely information, like weather forecasts and local gas prices, along with valuable offers from national and local advertisers. Carriers leverage the platform to deliver full-screen, full-color CRM messages supporting customer service and product initiatives.

About Mobile Posse

Mobile Posse, Inc. is the leading provider of next-generation mobile marketing and CRM solutions for the idle screen. Using proprietary patent-pending technology, Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers idle screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit

Media Contacts:
Mobile Posse, Inc.
Anurag Mehta
SVP, Sales and Business Dev't


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