Mongoose Metrics Announces Phone Call Integration with CRM Vendor Microsoft Dynamics

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Collaboration Allows Clients to Understand Entire Marketing Funnel from First Search to Phone Call to Completed Sale

Reveal Which Keywords Drive Calls

“The benefit of adding call tracking data to Microsoft Dynamics CRM lies in the push and pull of dynamic data,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced its partnership with Microsoft Dynamics CRM, a top provider of customer relationship management (CRM) software. The alliance provides Microsoft Dynamics CRM users with additional insight to understand which marketing initiatives generate phone calls and ultimately, with another functionality to more effectively convert prospects into sales.

By integrating call tracking data, Microsoft Dynamics practitioners now can immediately see a multitude of important data points, including: which marketing sources drive phone calls, which keywords cause the phone to ring, the last URL address callers visited before dialing, the caller’s entire click history before placing the call and the caller’s geographic location as well as numerous customizable features relevant to each client’s specific sales needs.

“The benefit of adding call tracking data to Microsoft Dynamics CRM lies in the push and pull of dynamic data,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. He adds, “It’s a smooth-running, two-way street with a data stream of phone calls and Microsoft Dynamics CRM data constantly updating each other.”

For more specific information about how call tracking integrates with CRM providers, Mongoose Metrics offers a free whitepaper “Call Tracking CRM Integration,” available for download at

Currently, Microsoft Dynamics CRM helps sales professional generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales representatives working productively, analyze sales pipelines and see what’s working and what’s not.

In summary, CRM allows organizations to better acquire, manage, serve and extract value from their customers while improving operational efficiency—something that is critical in today’s economy. By providing a 360-degree customer view coupled with insightful analytics, Microsoft Dynamics CRM gives companies the foundation they need to maximize customer profitability.

“You really don’t have a complete view of customer activity without call tracking. Call tracking for CRM software adds an additional layer of intelligence which provides access to relevant information about customer activity through the entire sales cycle – from marketing source to final sale,” says Reynolds.

Overall, call tracking enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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