Montreal, Canada (PRWEB) June 16, 2010
CogniSens Athletics Inc., developers of cognitive performance-enhancing 3D technology training programs, today announced the launch of 3D-MOT (Multiple Object Tracking), a unique training system for elite athletes.
CogniSens Athletics has synchronized the 3D-MOT launch with the 2010 FIFA World Cup in South Africa and will be offering live product demonstrations in Johannesburg from June 14 to July 2. Coaches from the English Premier League (EPL), who have used 3D-MOT extensively over the last eight months, will be on-hand to share their experiences and insights. Additionally, CogniSens' President/CEO and Chief Scientific Officer will be available for interviews. To request a product demonstration in Johannesburg during this period, please contact Jonathan Augat directly at jaugat(at)cognisens(dot)com or 27 73 298 7372.
3D-MOT is a scientifically designed system for improving perceptual tracking skills by expanding an athlete's capacity to absorb and process complex movement information. 3D-MOT conditioning is highly relevant to the performance demands of football because players spend 98% of a match off-the-ball, dealing with perceptually overwhelming action. EPL players have shown that just one hour of distributed 3D-MOT stimulation yielded an average of over 50% increase in capacity to track at speed, with greater increases being realized with extended training. The training system includes a CogniSens hardware and software system that provides cognitive conditioning in a 3D immersive environment applying sports science methodology. 3D-MOT results can be used for cognitive assessment and player profiling, including recruitment testing and monitoring of concussions and the effects of prolonged injury.
"We are experiencing remarkable market acceptance in this untapped field," said Jean Castonguay, President and CEO, CogniSens Athletics. "Our competitive advantage lies in our ability to effectively transfer science and technology from a world-class science lab directly to professional teams. Specifically, we have seen measured improvement in all EPL players with some having achieved an increase of just under 400%. Such statistics are obviously of great interest to coaching and training staffs. And, soccer is just the beginning. We are confident that our systems will enhance the performance of athletes in a variety of professional sports," Mr. Castonguay added.
"This training system was developed from frontier research into human cognitive performance," said Dr. Jocelyn Faubert, Chief Scientific Officer, CogniSens Athletics. "From my perspective, when you discover something that has such profound applications on multiple levels, it is crucial to evolve it from a lab context to a "real life" application. 3D-MOT enhances athletes' performance in very real, tangible and immediate ways. We are extremely excited about this launch and look forward to introducing our technology to the world's leading football teams," Dr. Faubert concluded.
About CogniSens Athletics
A privately-owned company based in Montreal, Canada, CogniSens Athletics Inc. specializes in neurobiological science and technology dedicated to enhancing performance and providing cognitive medical support for team-sport athletes. CogniSens Athletics has a commercial partnership with the University of Montreal, with exclusive licensing rights to develop, manufacture and market products based upon the research and patents resulting from Dr. Faubert's work. The partnership goes beyond pure science by merging expertise in engineering, programming, software modeling and customization of virtual reality technologies. For more information, please visit http://www.cognisens.com.
About Dr. Faubert
Dr. Jocelyn Faubert is a world-leading neurophysicist and Director of the Visual Psychophysics and Perception Laboratory, an advanced research facility at the University of Montreal. With 25 years of expertise in perceptual-cognitive neurobiological activity, Dr. Faubert is also Head of the NSERC-Essilor Research Chair on Visual Perception.
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