“As an organization with a world-wide network of active participants coupled with millions of potential new members, the time is right to expand our unique branding into quality film and television production." Debra Granich CEO - Red Hat Society
Fullerton, CA (PRWEB) June 18, 2010
The Red Hat Society, one of the world's premier women's groups, is branching out into quality family entertainment through movie and television production.
With the worldwide appeal of the Red Hat Society, Chief Executive Officer, Debra Granich, has inked a new exclusive deal with Darlene Lieblich Tipton of River City Productions. The Los Angeles based production company will develop quality family entertainment in the form of feature films, TV movies, TV and reality programming, and related content inspired by the Red Hat Society. Lieblich Tipton is currently securing production and distribution entities, matching their movie and TV production projects with the marketing power of the Red Hat Society.
The Red Hat Society began as a result of a few women deciding to enjoy life with verve, humor, and elegant flair. It all started with the gift of a red hat and has grown into a universal symbol for women around the globe. Although their original focus was on women of 50 or older, The Red Hat Society encourages women of any age to join (those under 50 wear pink hats until they "reduate"), emphasizing the value of cross-generational friendships and mentoring. The social message behind the first red hat has resonated with millions of women around the globe, regardless of race, creed, occupation, age, or socio-economic status.
By word of mouth, the purest form of viral marketing, The Red Hat Society grew from two chapters in 1999 to over 40,000 chapters worldwide within five years. The Society has been the focus of major publications, ten books (one of which reached the New York Times Best Seller list), television and other media, in addition to having The Red Hat Society brand appear on a myriad of products. Pop Culture status was truly achieved when The Red Hat Society was the focus of an episode of the longest running animated series, THE SIMPSONS, in which Marge Simpson joins a local Red Hat Society chapter. The Society received their most recent nod when actor/comedian Damon Wayans released his first novel, Red Hats, which hit bookstores May 9, 2010.
Debra Granich states, "As an organization with a world-wide network of active participants coupled with millions of potential new members, the time is right to expand our unique branding into quality film and television productions. Darlene is a veteran Hollywood studio executive, award-winning independent producer, and active supporting member of the Red Hat Society. We are delighted that she will be creating new and exciting avenues to spread our message of fun and friendship around the world."