Our focus is simple: improving the profitability of our clients
Portland, OR (PRWEB) June 17, 2010
ARM Insight, Inc. (formerly ARM Loyalty, LLC), an Oregon-based provider of analytics, retention and monetization services for the prepaid debit card industry, has announced the introduction of its Cardpower loyalty platform. ARM’s integrated platform is built to create sustainable customer relationships, while providing the tools necessary for better management of prepaid debit card programs.
The Cardpower loyalty program offers an integrated rewards, promotion and reporting platform that gives program managers a holistic view of their cardholder portfolio. ARM benchmarks existing Key Performance Indicators (KPIs), and on an ongoing basis, graphically track performance in those KPIs, through a flexible and user-friendly web dashboard. These KPIs cover a variety of metrics, including: cardholder retention, channel profitability (by channel and sub-channel), marketing funnel analysis, vintage profitability analysis and various measures of cardholder performance.
“Our focus is simple: improving the profitability of our clients,” said Dan Afrasiabi, President of ARM Insight. “The prepaid debit card business has many moving pieces, with large amounts of transaction data. Our loyalty and analytics programs are designed to bring order to this chaotic world of raw data, by turning it into actionable information. This process results in more efficient customer acquisition, better retention and higher monetization.”
ARM’s integrated platform creates a flexible incentive system that drives portfolio performance, including: more loads, signature debits and extended cardholder life, among others. The platform also creates a points-based incentive system tied to one-off promotions that can encourage a wide variety of activities such as shortened time-to-load, direct deposit of paychecks, as well as Word of Mouth (WOM) promotions.
"We set out to create a loyalty platform that can uniquely serves the prepaid debit card industry. Thoughtful segmentation and a truly engaging reward redemption platform is the only way to get program managers off the customer-acquisition treadmill, and on road to profitable customer relationship management,” continued Dan Afrasiabi.
ARM plans to integrate its program offerings with such social-media applications as Facebook and Twitter, further engaging the customer and generating WOM participation. These tools, combined with ARM’s proprietary segmentation capabilities will result in a longer-lasting relationship between cardholders and card issuers.