Rock Band Vs. The Earth Plays Its Last Show Local Show with Living Colour

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Major independent rock band Vs. The Earth (VTE) became a sought after brand among young Hollywood. Now, VTE is cross marketing its exploding brand alongside well-known and up and coming talent like Dylan Meikle (Formula Drift owner), models like Alejandra Gutierrez (Miss Latin Playboy, Univision/Telemundo Personality), Amelia Colette (SC100 Most Beautiful Worldwide List Nominee), Surfer Guy Takayama, Eva Gabrielle (BMX) and events like IMG Miami Swimsuit Fashion Week. Now the band is working with multiplatinum and diamond producers Ron Saint Germain and Carlos Stephens

What happens when you are a local band who performs throughout the Mid-Atlantic region and you are more profitable than most major artists? Vs. You are called "Major". The band is doing nothing different than what marketing genius Gene Simmons would do. VTE created their own branded products and started promoting them at their own events. Soon they will license the brand to a series of lifestyle events. Four months ago Vs. The Earth had two hundred and fifty people show up the their Hot Topic in-store, before they even had a record deal. Now they are selling cds at every regional FYE chains everywhere they stop to perform a show. In February rock band Vs. The Earth signed a national distribution deal with WMG/E1 ( This Saturday and Sunday Vs. The Earth will perform its last local show for its family and fans. "We contacted Richard Victor Mahee and asked air personality "Sway" to hang with fans and Living Colour to come play with Vs. The Earth, in our hometown (Hagerstown, MD) to kick off a great summer and college series of shows. We wanted to show our fans appreciation because we will not be back for almost one year". Over the summer VTE Clothing will also move into major retail chains across the country.

Generating cash flow positive earnings in 2009, Vs. The Earth decided to share some of their knowledge with other musicians and labels in markets where they perform. Over the next 60 days Vs. The Earth, who performed 320 shows in 2009, will also select proven regional artists such as Ya Boy, who did the Los Angeles Championship Lakers theme song "We Run LA". Ya Boy was just signed to Akon and Konvict Records, Shizz Nitty, "Sox in Da Air" and Yung Texxus will also be part of performances with Panjabi MC, but we will also hand pick artists and bands from Reverb Nation ( to perform on local and regional shows. "Reverb Nation has over 700,000 musicians. It is easy for us to identify who is qualified very quickly because they provide a robust platform for networking and fan development. They will pick at least one regional band like they were three (3) years ago from each market to join their shows. The bands will be picked from a strict criteria based on available information from Reverb Nation profiles and RPKs. "We know what it is like to be a local band doing cover songs to pay rent band member's rent, but if these hand picked bands follow our lead, we have the experience and relationships to help them get to the next step," Craig Price, EVP, VTE Global.

Rock band Vs. The Earth, has also launched the brand VTE, which is not just music and tours, VTE has tied its lifestyle into beverage (energy drinks) and apparel branded VTE. First their music video, featured super model Mindy Hall from Brett Michael's television show, VH1 "Rock of Love". The Vs. The Earth video and music have been promoted through a series of commercials to millions of viewers during MTV and Fuse events like the 2010 MTV Movie Awards. In July VTE is performing at the filming of Will Castro's new SpikeTv show during the IMG Miami Swimsuit Fashion Week ( Invited celebrity guests and participants are Ed Hardy, J, Kim Kardashian, Dwayne Wade. The event will reach media outlets worldwide, leveraging the VTE brand even more. "We reach media outlets and over a half million twitters on each client release. Working together with and we will effectively promote music and the VTE Lifestyle Events events nationwide,' Says Richard Victor Mahee, Mahvrick/Stars Confidential.

In addition to the numerous shows and in-store appearances Vs. The Earth will launch the VTE beverage (Vodka, Beer and Energy Drink) and clothing this August at a private event in Los Angeles at Mi16 Then they will move to an undisclosed location in Las Vegas during the 2010 Magic Fashion Convention. "The event will be for close friends, retail buyers, and clients"," CEO of brand development company Andiri. The artist line up and promoters include: Richard Marshall, Nick and Dave (Eye Candy Twins), air personality QDeezy as well as performances will be by Vs. The Earth international multi-platinum producer and DJ Panjabi MC, Josephine, Ya Boy. The private event will also be hosted Formula Drift team and Retaks founder Dylan Meikle, BMX heart throb Eva Gabrielle.

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Holly Price
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