Buying a Diamond? How Do You Avoid Making the Wrong Choice?

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For many people a diamond will be one of the most significant purchases that they ever make. Two main considerations are usually quality and price. Often they have visited different jewelers and have some prices and different grades, but how do they know they are comparing apples with apples? What questions do people need to ask their jeweler to get the best diamond for their budget?

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For many people a diamond will be one of the most significant purchases that they ever make. Two main considerations are usually quality and price. Often they have visited different jewelers and have some prices and different grades, but how do they know they are comparing apples with apples? What questions do people need to ask their jeweler to get the best diamond for their budget?

Each diamond is different, even when two diamonds have the same grade. So what do people need to look for? In addition to making sure that each diamond is graded by a reputable laboratory, there are still subtle differences that can affect the wearer's enjoyment of the gem. One diamond may have a mark right in the center, whilst another - with the same grade - may have a mark near the edge that can be covered by the setting.

Ideally jewelers would always take the time to carefully show and explain differences in the diamonds to the diamond shopper. In practice, time constraints, and sometimes limited stock can lead a jeweler to recommend one gem, when another, for the same price would be significantly better. Knowing what to look for in a diamond, as well as which questions to ask the jeweler, enables the buyer to discern between gems and to make a better choice.

When shopping for fancy colored diamonds, the grading can vary considerably, due to the rarity of the gems and the many variations in color that occur. The first step is to have an understanding of how natural colored diamonds are graded, and the second step is to visually compare the gems. Especially in the case of natural pink diamonds, colored diamond prices can reach 30 times (or much more) the price of a white diamond.

Even once the buyer has an understanding of natural diamonds, there is still the issue of synthetics, simulants, and enhancements. Diamonds can be treated to improve color, clarity, or even to create a rare fancy color where it did not originally exist. Some of these treatments are permanent and some are not. Diamonds now can be created in a laboratory, which offers the buyer a further option, and perhaps also further confusion. So, in addition to trusting the jeweler, it helps to be armed with the right information.

Janelle Wilson who has worked in the jewelry industry for 15 years, decided it was time to shed some more light on the situation, by providing a guide, to give people useful un-biased diamond information. Janelle has written the guide because people deserve to know exactly what they are buying. The guide is in the form of an eBook – a PDF formatted guide that you can quickly download to your computer, to give you control over your diamond purchase. Buying a diamond – Your Essential Guide includes information, charts and photographs relating to classic white diamonds, and also natural colored diamonds like champagne diamonds, yellow diamonds and rare pink diamonds.

This guide is not a history of diamonds, or a collection of anecdotes about them. Buying a diamond – Your Essential Guide is designed to give the reader a solid foundation of knowledge, to make an informed, empowered diamond choice. Rather than feeling confused, and fearful of making an expensive mistake, shoppers can be confident and assured that they will make the right choice.

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Janelle Wilson

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