We are grateful for LIMA's recognition of the great strides Food Network has made in extending and enriching our fans’ experience with our brand
Las Vegas (PRWEB) June 19, 2010
Food Network claimed the Best Corporate Brand Program award at the 2010 International Licensing Excellence Awards in Las Vegas. The awards represent the licensing industry’s highest recognition of achievement in a variety of categories. The Best Corporate Brand Program award recognizes licensing excellence, creativity, and innovation in the corporate brand category.
"We are grateful for LIMA's recognition of the great strides Food Network has made in extending and enriching our fans’ experience with our brand,” said Sergei Kuharsky, General Manager, Food Network, New Enterprises. “We would like to thank all of our brand extension business partners for their creativity and support. We could not have done it without them.”
Judges cited Food Network’s innovative brand extensions and its ability to inspire, entertain, and inform via licensing extensions. The award acknowledges Food Network’s licensing achievements in 2009 including a line of more than 700 household products at Kohl’s, the release of five The New York Times best-selling books, a partnership with Namco for Food Network’s first video game (Food Network: Cook or be Cooked!), an exclusive DVD program at Target and the brand’s first-ever concession stand at Yankee Stadium.
FOOD NETWORK (http://www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 98 million U.S. households and averages more than 9 million unique web users monthly. In its first year Food Network Magazine doubled its rate base and passed the one million circulation mark. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (http://www.hgtv.com), DIY Network (http://www.diynetwork.com), Great American Country (http://www.gactv.com) and Cooking Channel, is the manager and general partner.
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