Lenco Mobile and Jetcast Announce Availability of Program to Reward Internet Radio Audiences

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Lenco Mobile Inc., a leading mobile phone and Internet solutions provider, and Jetcast, Inc., a leading provider of monetization solutions for Internet radio and television broadcasters, today announced the availability of the their RadioLoyaltyTM Internet radio loyalty program to all Internet radio broadcasters.

The RadioLoyaltyTM loyalty program is free for stations and listeners to use. It is a win-win situation because RadioLoyalty rewards the listener and the station at the same time

Lenco Mobile Inc., a leading mobile phone and Internet solutions provider, and Jetcast, Inc., a leading provider of monetization solutions for Internet radio and television broadcasters, today announced the availability of the their RadioLoyaltyTM Internet radio loyalty program to all Internet radio broadcasters. The RadioLoyalty program rewards Internet radio audiences for listening to their favorite Internet broadcasts and for performing searches, reading news, checking weather and engaging in many other activities right from inside the station’s player. AdMax Media Inc., a wholly owned subsidiary of Lenco Mobile Inc., worked with Jetcast to develop the technical infrastructure for the RadioLoyaltyTM platform. The platform is powered by a leading provider in loyalty based infrastructure.

“The RadioLoyaltyTM loyalty program is free for stations and listeners to use. It is a win-win situation because RadioLoyalty rewards the listener and the station at the same time,” said John Williams, CEO of Jetcast. The RadioLoyalty Loyalty platform operates as a points based system that rewards listeners for their interaction with the player. After a listener registers with the loyalty program, they will automatically earn points for various activities they perform within the player. Listeners can earn points by listening to, or watching a participating station’s Internet broadcast, referring friends and recommending the station, using the built in search bar and apps, downloading music, media purchases, and much more. RadioLoyalty points can be redeemed for goods and services inside the RadioLoyaltyTM store. Listeners can also customize their player with additional applications available at the RadioLoyalty Apps store. Listeners using a station containing RadioLoyalty can do more with their player while listening to their favorite songs thus increasing user satisfaction. Listener’s can register with the RadioLoyaltyTM loyalty program through participating Internet radio station players and websites. The RadioLoyalty program works on desktops and laptops, on mobile handsets, and soon, on participating set-top-boxes so listeners can earn RadioLoyalty points no matter what device they are using to access the broadcaster’s stream.

The RadioLoyaltyTM loyalty platform rewards the station’s Internet broadcast audience, but is also “focused on helping Internet broadcasters succeed in the digital marketplace,” said Williams. “The tools within the RadioLoyalty platform enhance audience satisfaction, dramatically increase the usage of the broadcaster’s Internet broadcast, and grow the station’s monthly recurring revenue because much of the inventory generated in the player is presold. Better yet, the platform provides additional revenue streams, like merchandise sales, so Internet radio stations no longer are totally dependent on advertising sales”, Williams concluded. The player is completely customizable so broadcasters can create their own look and feel and the audience is included in Jetcast’s ReplaceAds Internet broadcast audience. Comscore ranks ReplaceAds’ audience at 20.7 million unique listeners in the US, according to Comscore’s May 2010 Entertainment-Radio report. Stations can sign-up to use the RadioLoyalty platform by visiting http://www.RadioLoyalty.com.

For more contact information,
Lenco Mobile Inc.
Michael Levinsohn, CEO and President
+1-805-308-9199

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Michael Levinsohn

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