Bettcher Industries Launches New Web Site

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Bettcher Industries new web site becomes the web's "one-stop" resource for information and education on cutting and trimming applications, including informative how-to videos.

Bettcher Industries, Inc., a leading international manufacturer of precision cutting and trimming tools as well as specialty foodservice equipment, unveiled its new, expanded web site: http://www.bettcher.com.

The web site provides full coverage of Bettcher Industries’ comprehensive line of products supporting worldwide customers in the meat and food processing segments, the foodservice industry, as well as specialty industrial and taxidermy applications.

With extensive new content, the web site provides expanded educational information on processing applications in addition to technical data on Bettcher products. The site features an intuitive navigation that makes it very easy for visitors to find information based on specific products or market segments of interest. For example, food processors can locate products and application solutions organized by food segments such as beef, pork, poultry, seafood and cheese.

Alternatively, visitors to the site can discover brand new applications of the company’s signature products including Whizard® trimmers and AirShirz® air-powered scissors. The web site contains the largest video resource available online that shows these cutting-edge tools “in action” – with more than 40 separate video clips presenting diverse applications ranging from defatting beef strips and Monday morning hams to chicken thigh deboning.

In addition, the web site provides comprehensive information on foodservice equipment manufactured by Bettcher, such as Optimax® batter breading equipment, DuraSift™ breading and sifting tables, Power Knife powered gyros knives, and Pollux™ egg pasteurization systems.

Other web resources include a product literature library and services/support information for users of Bettcher products. In addition to English, site content is provided in multiple languages including Spanish, Portuguese, French, German and Italian.

Commenting on the launch of the new Bettcher Industries web site, David Quebbemann, vice president of sales and marketing, stated, “Our goal has been to create a site that delivers valuable information for our diverse customer base around the world. We have customers using Bettcher products in more than 50 countries – each of them having special food processing, foodservice or industrial application requirements. Our site is now the ‘one-stop’ destination for comprehensive information and education.”

The new, expanded web site for Bettcher Industries can be viewed at http://www.bettcher.com.

Established in 1944, Bettcher Industries brings more than six decades of successful innovation to the food processing industry. The company is a leading developer and manufacturer of innovative precision cutting tools for food processing and industrial operations. Based in the United States, Bettcher Industries is an ISO 9001-certified company with direct distribution and service in more than 50 countries throughout the world. Phone: (440) 965-4422. Web site address: http://www.bettcher.com.

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Stephanie Edwards

Wayne Daggett
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