Heardable Appoints Jon Samsel as Chief Executive Officer

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Marketing Veteran Brings Enterprising Leadership Experience to Internet Start-Up

Heardable, Inc. (http://www.heardable.com) today announced that Jon Samsel has been named Chief Executive Officer of the company, the emerging leader in online brand measurement and optimization. Mr. Samsel will also join the board of directors. The appointment is effective immediately.

John Sharp, Chairman and Co-founder of Heardable, Inc., stated, "We are delighted to welcome Jon to our management team. I believe Jon's extensive leadership experience and proven accomplishments as a senior digital marketing executive will allow us to further build our momentum and maximize the value of our unique technology."

Mr. Samsel, 44, is a successful entrepreneur and Internet marketing executive with two decades of experience working with leading brands, including Apple, Bank of America, Countrywide, and Ford.

Most recently, Mr. Samsel served as Senior Vice President of Digital Marketing for Bank of America. Prior to Bank of America, Mr. Samsel was Founder and Managing Director of RoadLoans.com, which became a highly-successful, direct-to-consumer online finance division of Ford Motor Company, and he was a Senior eCommerce Consultant for Cognitiative, with client brands that included Cisco, Sun, Oracle, PreviewTravel, Saratoga Systems and Personic. Prior to working at Cognitiative, Mr. Samsel led the design and production of numerous projects for Apple's Worldwide Developer Program.

"I am thrilled to be working with the Heardable team on such an innovative and unique platform," said Jon Samsel. "Heardable's determination to demystify and simplify brand analytics is what brought me to the company. A Heardable Score is similar to a FICO score for brands -- it's a fast, easy-to-understand scoring system that ranks how successfully a brand is performing online. Heardable has the potential to become an industry standard for how brand effectiveness is measured online, which makes this an exciting opportunity."

Heardable's proprietary ABLE engine generates six unique subscores that track different aspects of online brand effectiveness, such as a brand's Actionable, Measurable, Portable, Searchable, Shareable and Sociable online strengths and areas of weakness. The Heardable platform looks at 438 variables to determine a brand's visibility across the web, and provides a standardized score out of 1,000, allowing marketing and C-level executives to easily benchmark brand performance and quantify marketing expenditure.

About Heardable, Inc.:

Heardable, Inc. is the world's first and only online brand optimization platform. At Heardable.com, anyone can measure, monitor, rank, and improve the effectiveness of their online brand using our real-time analytics engine to monitor over 438 unique onsite and offsite variables. Type in any URL and start your scan. The higher the score, the better you're doing. And yes, it really is

that simple. With over 1 million+ brand provides already stored in our database and hundreds of new companies added each day, Heardable's vast data repository and flexible API feeds can be utilized by any business looking to aggregate brand performance data into their web services or back-end performance dashboards. Heardable, Inc. is a privately held company based in Los Angeles, CA.


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