These calendars are a huge leap forward from the old ‘your name here’ personalization. Each month features a gorgeous color photo with the customer’s name as a meaningful part of the image.
Bloomington, Illinois (PRWEB) June 20, 2010
In the recent recession, consumers not only reduced spending, they also became more selective about where they spend their money. Today’s consumers expect a customer experience that makes them feel valued as individuals. Though the economy is recovering, these expectations will continue and strengthen, according to the 2010 study Growth and the New Consumer conducted by Convergys Corporation. Progressive Impressions International (Pii) is now helping companies and their sales representatives deliver that kind of unique experience 365 days a year with promotional calendars that provide the ultimate in personalization for each individual customer.
“These calendars are a huge leap forward from the old standard ‘your name here’ personalization. Each month features a gorgeous color photo with the customer’s name as a meaningful part of the image,” explains Ron Drenning, Pii’s vice president of sales and marketing. “This means that each month provides an opportunity to make the customer feel valued as an individual.”
Building and maintaining personal relationships with customers is vital to the success of sales representatives and the businesses they represent. “Personalized calendars help strengthen those relationships with a photo and message from the local representative the customer knows and trusts,” Drenning adds.
In addition to the benefits of personalization, promotional calendars are a cost-effective tool for communication that customers use and view over and over throughout the year, which means the cost per impression is substantially lower than with many other types of printed materials.
Calendars and other promotional products also drive sales. A late 2009 study designed by Promotional Products Association International (PPAI) found that almost 21 percent of consumers made a purchase after receiving promotional printed materials — more than after viewing a print ad (13.4 percent), TV commercial (7.1 percent) or online ad (4.6 percent). “Because personalization has been shown repeatedly to increase response rates by as much as 5 to 10 percent, we expect these personalized calendars to generate excellent results for our clients and their representatives in the field,” says Drenning.
Pii also provides a simple online ordering process that makes it easy for each representative to create personalized customer calendars, which can be bulk-shipped to the local office or mailed directly to customers. Information about the Pii custom design calendar program is available by calling 800.883.1156.
Established in 1993, Pii is a marketing company with expertise in personalization and targeted campaigns. More than half of Pii clients are in the Fortune 500, including seven of the top 10 insurance companies in the U.S. Pii’s flagship product is Conductor, a Web-based system that enables users to choose, personalize and send marketing campaigns to selected prospects and customers. Print products include newsletters, greeting cards and all forms of direct mail. Pii has headquarters and production facilities in Bloomington, Illinois, with additional offices in Pompano Beach, Florida.