ATI Member Company Karmaback, Inc. Launches Revolutionary Social Networking Sweepstakes Platform

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Tuesday, June 8, 2010, Karmaback, Inc., became the newest member company of The Austin Technology Incubator (ATI).

Karmaback joined the ATI and was nominated for the Austin Business Journal’s “Coolest New Company” for its recent launch of Social Sweepstakes, a proprietary Software-as-a-Service (SaaS) online engagement and sweepstakes platform. Social Sweepstakes is built to enable companies to grow their social media community while in turn rewarding the community’s engagement and evangelism. The platform allows companies to deploy branded sweepstakes on Facebook, Twitter, and websites to encourage viral growth in Twitter followers and Facebook likes, formerly Facebook fans.

Karmaback formed in September 2009 under the leadership of Harlan Titus Beverly, founder of Bigfoot Networks, Inc., an ATI member company from 2005 to 2007. After growing Bigfoot Networks from zero to 20 employees and from no product to a multinational gaming company in two years at the ATI, he said he knew where to turn with his next company.

“One of the first people I called when I was forming Karmaback in Sept. 2009 was Bart Bohn from the ATI,” Beverly said. Though the ATI was supportive of his company before admission, the Incubator formally invited Karmaback to join as a member company in Dec. 2009.

Beverly said the two-fold draw of the ATI is their package deal of logistical infrastructure and business talent. “Having access to office space, meeting rooms, and the excellent administrative help is incredibly valuable,” Beverly said. “From a business perspective, having Bart and the whole ATI staff able to help with business strategy and implementation is very valuable. ATI continues to be the go-to place for entrepreneurs who are serious about starting their company.”

On the outlook, ATI-IT and wireless director Bart Bohn sees promise for Beverly’s second tenure at the incubator. “It is becoming more common now to see serial members of the ATI,” Bohn said. “We are excited to work with Harlan Beverly again on his new venture. Karmaback provides a fun, scalable solution for retailers to engage with their potential customers and we look forward to its success.”

Karmaback is one of three companies to join the ATI since January of this year.

About the Austin Technology Incubator

The Austin Technology Incubator is a nonprofit unit of The University of Texas at Austin that harnesses business, government and academic resources to provide strategic counsel, operational guidance and infrastructure support to its member companies to help them transition from early stage ventures to successful technology businesses. Since its founding in 1989, ATI has worked with over 200 companies, helping them raise close to $750 million in investor capital. ATI is a key program of the IC2 Institute at The University of Texas at Austin. For more information, visit http://www.ati.utexas.edu.

About Karmaback

Karmaback, Inc., a member of the Austin Technology Incubator, is a private, Austin-based social network marketing company, founded in 2009 to revolutionize social network marketing. Their main product, Social Sweepstakes, delivers more fans and more followers on Facebook and Twitter through viral sweepstakes and unique rewards for sharing and engagement via Karmaback points. For more information on Karmaback, visit http://www.karmaback.com.

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Melissa Rabeaux

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