ApartmentWIZ.com Completes Massive Site Redesign

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ApartmentWIZ.com rolls out new site layout designed to make apartment searches more user-friendly.

ApartmentWIZ has provided simplified listings of apartments in the Southeast United States and free apartment locating since 2003. ApartmentWIZ has helped over 20,000 renters find apartments since 2003.

Since the company’s inception, ApartmentWIZ has employed its original site design developed by founder of Proace Technologies, Erik McMillan.

“The original design was done while ApartmentWIZ was still in start-up mode. It was designed simply to be a shell around apartment listings in table format. Not much thought was given to site usability and the consumer experience. Back in 2003, the concept of site usability was still in its infantile stages, says McMillan.”

ApartmentWIZ was quick to adapt Web 2.0 technologies leading the industry in providing interactive searches for apartments through features such as Google maps and resident video interviews. However, the site layout remained the same.

In late second quarter of 2010, ApartmentWIZ went live with the new site layout, designed to make it easier for users to get help finding an apartment.

The new layout was a product of months of research. Studies were done that employed simulation of the human eye and its reaction to web pages as well as focus groups that provided feedback on layout.

ApartmentWIZ founder and CEO, Phil Silberman, says, “We received some shocking feedback from consumers about the original layout. Some consumers felt that stock photos on the layout were offensive. Some found it difficult to find a phone number. All of these suggestions were taken into consideration and corrected in the new layout.”

ApartmentWIZ employed SunNet Solutions, a Houston based IT company, to craft the new layout.

Mike Chang, Project Manager at SunNet, says, “ApartmentWIZ.com was already running Web 2.0 technology, we just had to give the site the look and feel to match that technology. We have some really talented graphic designers that took the project and ran with it.”


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Philip Silberman
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