Healthy Directions, LLC Welcomes Dave Mathews as New Chief Executive Officer

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American Securities and ACI Capital, majority owners of Healthy Directions, LLC, announce today that Dave Mathews will join Healthy Directions as Chief Executive Officer effective July 12, 2010

Dave has an impressive track record in direct marketing and has demonstrated throughout his career that he can infuse strong consumer companies with new growth. We are confident that Dave has the right combination of management skills and marketing knowl

American Securities and ACI Capital, majority owners of Healthy Directions, LLC, announce today that Dave Mathews will join Healthy Directions as Chief Executive Officer effective July 12, 2010. Healthy Directions [link to: http://www.healthydirections.com is one of the country’s largest providers of nutritional supplements and health-related content. Mr. Mathews brings to the company a wealth of experience in the consumer products arena that will complement and enhance its existing direct marketing strength in the growth of its newsletter and nutritional supplement business.

Most recently, Mr. Mathews served as Interim CEO of the Blair Corporation following his tenure as President & Chief Operating Officer of Blair’s parent, Orchard Brands. As President & COO of Orchard, he supervised the company’s ten Brand Presidents and provided oversight for the corporate database marketing and global sourcing functions.

Mr. Mathews other experience includes three years at Circuit City, with two years as President of Circuit City Direct. Earlier in his career, he spent three years with Dell, Inc. in marketing and merchandising, as well as 11 years in various management positions with LL Bean, Inc. During his time with LL Bean, Mr. Mathews launched the company’s new e-commerce business and also led an LL Bean venture that opened retail stores in Japan. Mr. Mathews received his BA in Economics from the University of Maine.

Kevin Penn, a Managing Director of American Securities, commented, "Dave has an impressive track record in direct marketing and has demonstrated throughout his career that he can infuse strong consumer companies with new growth. We are confident that Dave has the right combination of management skills and marketing knowledge and that Healthy Directions will thrive under his leadership.”

Mr. Mathews added, "The opportunities for profitable growth at Healthy Directions are tremendous. I am excited to be joining a team with strong product and marketing capabilities and am looking forward to bringing to Healthy Directions’ customers innovative new products and marketing efforts."

About Healthy Directions

Healthy Directions, LLC (http://www.healthydirections.com) is the recognized leader in providing authoritative health and wellness solutions to consumers. The company publishes and markets branded newsletter and product offerings with notable pioneers in the health field, including Julian Whitaker, M.D., Dr. David Williams, Steve Sinatra, M.D. and Susan Lark, M.D. In addition, through their subsidiary Doctors’ Preferred, LLC, the company develops and sells proprietary nutritional supplements based on the latest research and formulated to the highest quality control standards in the industry.

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Edward Hauck
Healthy Directions LLC
301-340-7788 ext. 1080
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