Amadesa Named as a Finalist for the 2010 Red Herring 100 North America Award

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Amadesa, the first company to deliver a single platform for website personalization solutions to improve conversion and engagement activity, today announced it has been selected as a finalist for the Red Herring North America 100 award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

With Amadesa’s Customer Experience Suite, customers can leverage the software-as-a-service (SaaS) platform to create a unique, customized website experience that engages visitors and ultimately increases conversion and marketing ROI.

Amadesa (http://www.amadesa.com), the first company to deliver a single platform for website personalization solutions to improve conversion and engagement activity, today announced it has been selected as a finalist for the Red Herring North America 100 award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds across North America. The nominees are evaluated on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy and integration into their respective industries.

"This year was especially difficult," said Alex Vieux, publisher and CEO of Red Herring. "Despite the global economic situation, there were so many great companies producing really innovative and amazing products, that we had a difficult time narrowing the pool and selecting the finalists. Amadesa shows great promise, and therefore deserves to be among the finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring North America award. We know that this year’s crop will grow into some amazing companies that are sure to go far."

Being included as a finalist demonstrates the positive market response to Amadesa’s industry-leading technology, helping companies to maximize the effectiveness of their website and overall marketing campaigns. With Amadesa’s Customer Experience Suite, customers can leverage the software-as-a-service (SaaS) platform to create a unique, customized website experience that engages visitors and ultimately increases conversion and marketing ROI. E-businesses achieve peace of mind knowing that visitors are automatically receiving relevant content to provide stickier web visits and improve brand loyalty.    

“Creating a personalized web experience is a critical step to optimizing an e-business’ site,” said Rita Brogley, CEO of Amadesa. “The industry is realizing that it is not enough to get visitors to a website. Rather, they must test, segment and personalize based on their audience. Our success lies in demonstrating this to our customers with results and proven lifts in conversion.”

Finalists for the 2010 edition of the Red Herring 100 North America award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition and financial health. The Top 100 winners will be announced at a special awards ceremony on June 24 at the Red Herring North America Conference in San Diego.

About Amadesa
Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic website of one through personalization and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at http://www.amadesa.com.

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Katie Sullivan
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