Jobs in Pods Proving Jobcasts Are Employment Branding Gold

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When it comes to employment branding few tools capture the job seekers attention better than audio jobcasts. The "jobcast" concept, pioneered by Jobs in Pods more than 3 years ago, combines a blog, a podcast and a reporter style interview with a company employee.

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I have always said that if you podcast, they will listen

When it comes to employment branding few tools capture the job seekers attention better than audio jobcasts. The "jobcast" concept, pioneered by Jobs in Pods more than 3 years ago, combines a blog, a podcast and a reporter style interview with a company employee. Interviews are edited and distributed to various online podcast directories and the employer website.

According to the research firm eMarketer, podcasts have a great retention rate among users. In a report from October 2009, they say that 74% of internet users had a more positive impression of companies that utilized new tools like podcasts to communicate with them.

Jobs in Pods has been at the forefront of this ‘new media recruiting’ since early 2007. In that time they have produced hundreds of jobcasts with dozens of Fortune 500 companies including GE, Walgreens, Johnson&Johnson, GEICO, Progressive Insurance, McDonalds and Sodexo. Combined downloads for this audio has reached well over 250,000 downloads in the past 3 years.

"I have always said that if you podcast, they will listen", says Chris Russell, the founder of Jobs in Pods. "And we have proved that fact. Audio jobcasts are simply a great tool for employment branding", he adds.

Each jobcast is published as an MP3 file and is tracked according to number of downloads. Some examples of different jobcast topics include;

  • Careers at Follet - an introductory jobcast recorded in May, 2009 has been downloaded more than 14,000 times.
  • Ritz Carlton's first ever jobcast, publised in August 2009, has been download over 10,000 times
  • 'What its like to Intern at Intel India' jobcast from July 2009 has been download over 2500 times

In fact Intel Corporation has been Jobs in Pods most prolific client to date publishing more than 20 jobcasts over 2 years. Their shows have been downloaded more than 60,000 times, helped in part by Intel also publishing them to their career site.

"The fact is that if you want to stand out in today's job market jobcasts are the perfect solution", says Russell. "They bring your jobs to life and connect with users on a 1 to 1 level. Every time a candidate downloads your audio, thats your chance to sell them on coming to work for you".

Jobs in Pods is a division of AllCountyJobs.com LLC. You can reach them online at http://jobsinpods.com or by calling 800-399-6651.

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CHRISTOPHER RUSSELL
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