...we aim to put our solution to use in thousands of hotels, and we’ll continue to innovate so that our clients are always armed with the latest tools to compete in an ever-changing travel market.
San Francisco, CA (PRWEB) June 22, 2010
Revinate, the premiere social media solution for the hospitality industry, has named Michelle Wohl as Vice President of Marketing. Michelle assumes responsibility for outbound marketing, PR and client services. Michelle joins Revinate as the company continues to grow rapidly, with properties signed up across the leading hotel brands.
Michelle comes to Revinate from Sprout, where she served as Vice President of Marketing. At Sprout, Michelle worked with leading brands such as Disney, Pepsi and Coca Cola on social media strategy and application development. Previously, Michelle held senior marketing positions with Nokia, Adobe and Friendster.
“Michelle’s technology marketing background coupled with her passion and deep understanding of social media makes her a perfect fit for Revinate,” said Jay Ashton, co-founder and CEO of Revinate. “Michelle has already improved our ability to help hotels increase revenue, lower costs and save time by turning social media into a major competitive opportunity. With Michelle driving marketing we aim to put our solution to use in thousands of hotels, and we’ll continue to innovate so that our clients are always armed with the latest tools to compete in an ever-changing travel market,” Ashton added.
Online reviews and social media are now the ultimate measures of guest satisfaction and drivers of demand for hotels, and Revinate is the only solution for hotels that harnesses this stream of data into feedback they can act upon. Revinate’s clients are able to quickly make internal operational improvements based on social media feedback, and intuitively use social media to develop new marketing channels, provide customer service and drive incremental revenue.