Selecta Vending Team Up with Walkers Crisps for Flavour Cup Promotion

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The Walkers Flavour Cup is nearly here and to celebrate, Selecta Vending has teamed up with Walkers, giving its consumers the chance to win £1,000 through an exclusive “text to win” promotion.

Selecta has kicked off their quarterly promotion with Walkers national Flavour Cup campaign designed to promote Walkers’ new crisp flavours, as well as highlight Selecta’s commitment to bringing its clients and consumers the biggest brands and exciting promotions.

Inspired by World Flavours, Walkers crisp flavours are going ‘bag-to-bag’ to be crowned the World’s best crisp flavour across more than 5,000 Selecta vending machines at office, leisure, health and public vending sites. Exclusive to Selecta, the ‘text to win’ promotion gives its consumers the opportunity to vote for their favourite flavour for the chance to win the £1,000 cash prize.

The Flavour Cup promotion is supported with vibrant POS on Selecta’s vending machines including posters and clings featuring Gary Lineker which is sure to catch consumers’ attention.

“Selecta is delighted to work in partnership with Walkers to run this high profile campaign and exclusive “text to win” promotion. Through hard work and commitment we are proud to once again be supporting our clients and bringing our customers the biggest brands and most exciting promotions.”

Jonathan Barr, Sales & Marketing Director, Selecta UK

“We are delighted to be working with Selecta on what is the biggest campaign in the Crisps, Snacks and Nuts category so far in 2010. Through our partnership with Selecta we are able to bring exciting promotions and new products to consumers, and ensure that Selecta are able to deliver an outstanding offer to their clients and consumers.”

Gavin Cartland, Customer Business Manager, Walkers Snacks Ltd, UK

For more information on Selecta please call
0121 748 9620, email sales(at)uk(dot)selecta(dot)com or visit http://www.selecta.co.uk

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