We were especially pleased by this honor since it has validated our effort to create an engaging and lasting brand association between Dolby and its customers
Los Angeles, CA (Vocus) June 22, 2010
Davis Elen Advertising (Davis Elen), one of the largest independently owned advertising agencies in Southern California, today announced that it has been given an Outstanding Achievement in Website Development award by the Interactive Media Awards™ (IMA) for its work on the “Dolby: Emotion of Sound” website. The honor recognizes that the project met and surpassed the standards of excellence in the Consumer Goods Category that comprise the web’s most innovative work.
In October 2009 Davis Elen formalized its accumulated two-and-a-half years of online marketing expertise with the creation of Davis Elen Interactive, or “DEI,” to brand its already strong creative presence in the online marketplace. One of DEI’s initial projects was Dolby’s Emotion of Sound campaign, which was launched in 2009 to generate awareness of the essential role sound plays in entertainment today while highlighting the many different ways consumers can experience a great Dolby Surround Sound experience.
Playing off of the campaign theme, Davis Elen’s Interactive division, DEI, created an immersive branded takeover of the Fandango.com homepage for Dolby, providing a first-of-its-kind rich media environment, which prompted visitors to “Test Their Audio Intensity” via their computer microphones. By directly interacting with the sound experience embedded in the Fandango.com site, users controlled the aspect ratio of the entire webpage by raising or lowering their own vocal decibel levels to deliver a visual effect of the audio emotion in their voice.
" We were especially pleased by this honor since it has validated our effort to create an engaging and lasting brand association between Dolby and its customers,” said Bryan Ingram, VP/Director of DEI, Davis Elen’s interactive division. “The Dolby site we created immersed users into a engaging rich media experience while tying in overall campaign messaging. The result was a visual representation of a dynamic audio experience."
Davis Elen Wins Interactive Media Award (continued)
About Davis Elen Advertising
Davis Elen Advertising is one of the West coast's largest independently owned advertising agencies with offices in Los Angeles, San Diego and Portland with billings of over $150 million. Davis Elen’s roster of blue chip accounts includes Toyota, McDonalds, OneWest Bank, Jitterbug, Pala Casino, Cisco, Dolby, and Good Technology. For more information, go to http://www.daviselen.com.
About the Interactive Media Awards
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.