Ventraq Named as Key Vendor in Customer Experience Management in Yankee Group Study

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Analyst Firm Cites Ventraq for Use of Analytics for Network Intelligence

Ventraq provides data integration & business analytics solutions for communication service providers

CEM is of immediate relevance to operators worldwide as they strive to enthrall, attract and retain their subscribers

Ventraq, a leading provider of highly scalable Data Integration and Business Analytics solutions for communication service providers (CSPs), announced today its inclusion in a May 2010 Yankee Group study which identifies Ventraq as one of the market leaders using analytics to provide intelligence on network data and customer experience.

The report, 'Surviving the Mobile Data Revenue Roller Coaster,' focuses on primary data collected from mobile network operators (MNOs) and end-users to build an accurate picture of how subscriber visibility can improve the customer experience and transform MNOs into power players in the new mobile Internet ecosystem.

Ventraq Customer Experience Management (CEM) leverages the operators’ often-untapped information assets – huge volumes of network, handset, business and customer data spread throughout the enterprise – to qualitatively analyze, trend and optimize the customer experience. The insight is then used in a variety of ways: creating personalized campaigns for affected customer segments, deciding what content and applications to acquire and retire, prioritization of network improvement initiatives, triggering over-the-air updates to misconfigured handsets, all with the goal of enhancing the customer experience.

“CEM is of immediate relevance to operators worldwide as they strive to enthrall, attract and retain their subscribers,” said Rich Evans, SVP Global Sales and Marketing for Ventraq. “While data ARPUs have increased along with the ready availability of smart devices and digital content, poor experiences may deter some subscribers from otherwise consuming additional revenue-enhancing services. Unaddressed, this may even result in unhappy customers whose departure threatens not only their own spend, but that of their friends and family.”

The study leveraged data from the Yankee Group’s 'Anywhere Consumer: 2009 U.S. Survey Suite, Wave 1-12,' along with interviews with content service providers and key vendors, including Ventraq. To view the report, 'Surviving the Mobile Data Revenue Roller Coaster,' visit http://www.yankeegroup.com/ResearchDocument.do?id=53591.

About Ventraq
VENTRAQ provides data integration and business analytics solutions for communication service providers (CSPs). These solutions enable CSPs to integrate all their data sources, analyze the data to enhance their operational performance, make the data available for multiple users and systems across the enterprise, and scales to levels unmatched by most competing solutions. Learn more about Ventraq at http://www.ventraq.com.

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Nicole VanScoten
Ventraq
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