Kids Into Safe Skin (K.I.S.S) Officially Launches Today with a Mission to Create Awareness About Skin Cancer Detection and Prevention

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Founded by teenager Juan Pellerano, the organization targets an audience of teens and young adults in an effort to empower parents to self examine regularly to detect and identify the early signs of deadly skin cancer.

"If we can help save one life from our efforts, then it will be considered a success," says K.I.S.S. founder Juan Pellerano

Kids Into Safe Skin (K.I.S.S) announced today the official launch of its not-for-profit organization, aimed to create awareness about skin cancer detection and prevention with the goal to save lives. The organization targets an audience of teens and young adults in an effort to empower parents to self examine regularly to detect and identify the early signs of deadly skin cancer. K.I.S.S., founded by Juan Pellerano, in collaboration with Brooke Sprague, has a strong mission to increase public awareness of the dangers and damaging effects of sun exposure. The most important distinguishing factor of K.I.S.S. is the organizations mission to go beyond safety and truly help save lives.

K.I.S.S., based out of South Florida, will formally launch the organization to the public on June 26, 2010 at the “Island Sports Skim for a Cause, 1st Annual Skin Cancer Awareness Day,” in Deerfield Beach, Florida. All proceeds from the event will benefit the American Cancer Society, South Palm Beach unit.

Beginning at 8am and concluding at 4pm, the event will showcase a day of fun-in-the sun, filled with skim board and paddle board contests, sand castle contests, food and music. K.I.S.S., along with other event sponsors, will be promoting skin cancer awareness, while offering advice on how to protect skin from the sun’s damaging rays.

True to its name, the organization is founded by teens with a passion for skin care advocacy, including Founder Juan Pellerano, Co-Founder Brooke Sprague and Associate Kyle Perretini. K.I.S.S. will be supported by a distinguished Board of Advisors, including dermatologist Dr. Marta I. Rendon, Dr. Bret Ribotsky and Mrs. Karen Sprague. Throughout the year, additional teen advisors will be selected to help increase awareness of the organization and empower youth to talk to their parents about skin cancer prevention and early detection.

“Growing up as the son of a dermatologist, I always understood the importance of skin cancer awareness and early detection,” said Juan Pellerano, Founder of K.I.S.S. “Sadly, with the loss of my friend Brooke’s father to Stage Four Melanoma skin cancer, I ultimately saw the impact first-hand. I know that this tragic fate could have been prevented through early detection, and in memory of Brooke’s father Michael Sprague, Brooke and I have created K.I.S.S. to urge adults to examine themselves for possible lethal, skin cancers. It is our combined hope that kids will not have to face such a preventable and devastating loss as we did.”

K.I.S.S. is a multi-generational approach to preventing skin cancer, as the organization will be used as an educational tool for both parents and children. Through community outreach, expert speaking engagements, informational detection guides and a dedicated Web site, participants in the program will be provided with all of the necessary tools to care for their family’s skin and safety. Additionally, K.I.S.S. will participate as a sponsor to many local events that support the organization’s mission, such as the Skim for Skin event.

“We are thrilled to be able to participate in the 1st annual Skin Cancer Awareness Day event and to help educate the community with simple tips and helpful habits to protect their skin,” says Pellerano. “It may be as simple as wearing hats and protective clothing during any outdoor activity and using appropriate sun protective lotions – even on a cloudy day. If we can help save
one life from our efforts, then it will be considered a success. This event will give us the opportunity to show families that you can protect your skin and health and still have fun in the sun!”

For more information about K.I.S.S., or to become a donor, please contact: Juan Pellerano; juanpellerano@gmail.com.

About K.I.S.S.
K.I.S.S. is a non profit organizations aimed to create awareness about skin cancers among an audience of teens and young adults in an effort to empower parents to self examine regularly to detect and identify the early signs of deadly skin cancer. Created by Juan Pellerano, in collaboration with Brooke Sprague, K.I.S.S. (Kids Into Safe Skin) launched in 2010 with a strong mission to increase public awareness of the dangers and damaging effects of sun exposure, prevention and early detection of skin cancer.

About Skim for Skin
Skim for Skin is the vision of Cheyne Cottrell, the owner of Island Water Sports. Cheyne has been a professional surfer and is a melanoma skin cancer survivor who is passionate about creating awareness about the dangers of the sun and educating the youth on how to be safe in the sun. The incidence rate of melanoma has been steadily increasing over the last few years and its mission is to educate, create awareness and the importance of early detection and prevention. For more information or to register for the Skim Board or Paddle Board contest, Island Water Sports at http://www.islandwatersports.com or 954-427-4929.

About The American Cancer Society
The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.

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Juan Pellerano
Kids Into Safe Skin
561 206 6229
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