Phiten® Partners with Major League Baseball to Support Susan G. Komen for the Cure®

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“Pink Ribbon” necklace auction and sales benefit breast cancer organization

Jon Lester, Boston Red Sox pitcher is auctioning off his game-day worn Phiten "Pink Ribbon" necklace for breast cancer.

By bidding on the Phiten Pink Ribbon necklace I wore during the Mother’s Day game, fans can donate even more to Komen and experience the same balance of energy that I do.

Phiten®, the innovator of titanium-infused health and energy products, has partnered with Major League Baseball to support the battle against breast cancer. MLB most recently hosted the "Going to Bat Against Breast Cancer" 2010 Mother’s Day event, when a large percentage of players wore an authentic X30 Phiten “Pink Ribbon” necklace on the field of play. Some of these necklaces worn by the athletes have been auctioned on MLB.com, and the funds raised benefitted Susan G. Komen for the Cure®.

Additionally, Phiten created a limited number of authentic titanium infused X30 “Pink Ribbon” necklaces for consumers to purchase at $36.00 each. For every purchase, Phiten will donate $1 to Susan G. Komen for the Cure.

“I was really proud to help support the League’s efforts on Mother’s Day to help raise money for Susan G. Komen for the Cure. It was a great opportunity for fans to join the fight against breast cancer,” said Jon Lester, Boston Red Sox pitcher. “By bidding on the Phiten Pink Ribbon necklace I wore during the Mother’s Day game, fans can donate even more to Komen and experience the same balance of energy that I do, when I wear a Phiten necklace.”

Joining Jon Lester, whose necklace will be auctioned off beginning on June 21, are other Major League Baseball players who have already had their Phiten “Pink Ribbon” necklaces auctioned off for the cause including: Josh Beckett (Boston Red Sox) whose necklace went for $185 and Joba Chamberlain (New York Yankees) whose necklace went for $130.

This year alone, nearly 207,000 women and men in the United States will be diagnosed with breast cancer, and more than 40,000 will die from the disease. A woman is diagnosed with breast cancer every three minutes and the disease claims another life every 13 minutes.

About Phiten®
Phiten products are worn by elite athletes all over the world, and aid in counteracting the stress and fatigue of everyday life, while enhancing your health, energy and well-being. Headquartered in Torrance, Calif., Phiten shops are located in Seattle, Torrance and Honolulu. Phiten products are available at retailers across the nation, particularly sporting goods. For more information, please visit http://www.PhitenUSA.com.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.

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Lauren Pokras
Phiten
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