Arena Elite Team Member Rebecca Soni Takes Home Trophy from Mare Nostrum

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Elite Team Members Eric Shanteau, Aaron Peirsol and Sarah Sjöström Come Home with Podium Victories

Arena, a leading company in the sports waterwear market, congratulates elite team members Rebecca Soni, Eric Shanteau, Aaron Peirsol and Sarah Sjöström on winning top medals at the Mare Nostrum series in Monte Carlo, Barcelona and Canet.

Soni swam the fastest time in the 200m breast stroke in 2010, coming in with 2:21.41. In addition, Soni placed first in the 100m breast stroke and second in the 50m breast stroke, to place first overall in the competition and go home with 7,000 euros.

“Rebecca has been swimming great all year, from her US events like the Grand Prix series to international events like the Mare Nostrum, she has proven again that she can compete against the best in the world,” said Bryan Smeltzer, vice president of marketing, Arena USA. “We are incredibly proud of our elite team’s performance in these national events.”

In addition to Soni’s win, Arena elite athletes Shanteau, Peirsol and Sjöström all took home top medals. Shanteau placed first in the 200m breastroke with a time of 2:11.59 and second in the 50m breastroke coming in at 27.97. Peirsol placed first in the 100m backstroke with a time of 1:58.11. Sjöström placed first in the 100m fly with a finish time of 58.32.

Arena is distributed in the United States by Arena USA, based in Carlsbad, California.

Since 1973, Arena creates and markets waterwear products for competitive swimmers and swim-fans and it is recognised as one of the premium brands for high quality swimwear and equipment. Over the last 36 years, the Company has developed a strong expertise in developing best in class products with particular focus on the Pool segment, while also gradually expanding into the Leisure/Beach segment.

Currently, Arena operates with commercial subsidiaries in Italy, France and Germany and through a network of worldwide distributors and licensees. The Arena brand is present in 80 countries worldwide, out of which 70 are directly managed by the Arena Group (6 through commercial subsidiaries and 64 through distributors and licensees), while in the Far East (10 countries) the brand is owned and managed by the Descente Group.

The genuine liaison of Arena to the world of sport and in particular to swimming competitions is enhanced by sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.

The Arena Elite Team of international swimming stars, includes Champions such as the many-times Olympic champion Aaron Peirsol (USA 26), gold medal in the 200m backstroke and in the 4x100m medley relay at the World Championships in Rome and gold medal in the 100m backstroke and in the 4x100m medley relay at the Olympic Games in Beijing; the Brazilian champion Cesar Cielo (22), gold medal in the 50m freestyle and in the 100m freestyle at the World Championships in Rome as well as a gold medal in the 50m freestyle in Beijing; the Frenchman Alain Bernard (26), world silver in Rome and Olympic gold in Beijing in the 100m freestyle; the German Paul Biedermann (23) world champion in the 200 and 400m freestyle, only athlete in the world to have beaten Michael Phelps, at the same time setting 2 new world records; Rebecca Soni (USA, 21), Olympic champion of 200m breaststroke and World champion and World record holder in the 100m breaststroke; Eric Shanteau (USA, 26), gold medalist in 4x100 Medley Relay and Silver Medalist in 100m Breaststroke in Rome; Thomas Lurz (29), gold in the 5km for three successive world championships, including the World Championships in Rome where he also won the 10km; the Tunisian Oussama Mellouli world and Olympic 1500m freestyle champion; the Serb Milorad Cavic (25), gold medal in the 50m butterfly and silver medal in the 100m butterfly in Rome and Olympic runner-up in the 100m butterfly; the Hungarian Laszlo Cseh (24), silver medal in the 200m medley and bronze in the 400m medley in Rome and three times silver medal in Beijing (200, 400m medley and 200m butterfly); the Norwegian Alexander Dale Oen (23), silver medal in Beijing and European record holder in the 100m breaststroke and silver in the 100m breaststroke; the South Africans Cameron van der Burgh (21), gold medal and world record in the 50m breaststroke and silver in the 100m breaststroke at the World Championships in Rome, Roland Schoeman, Olympic champion at Athens in the 4x100m relay (2004) and twice world champion in the 50m butterfly in Montreal (2005) and in Melbourne (2007) and Suzaan Van Biljon (21), winner of the gold medal in the 200m breaststroke at the recent world short course championships in Manchester; the Danish swimmer Lotte Friis (21), world champion in the 800m freestyle and silver in the 1500m freestyle, as well as the Polish champions Pavel Korzeniowski (24), silver medal in the 200m butterfly at the World Championships in Rome, and Mateusz Sawrymowicz (22), gold medal in the 1500m freestyle at the World Championships in Melbourne (2007).

Arena is also title sponsor of the FINA - ARENA Swimming World Cup, historic partner of the LEN (Ligue Europeenne de Natation), and technical sponsor and official supplier to many swimming Federations such as Russia, Hungary, Poland, Sweden, Croatia, Norway, South Africa, New Zealand, Ukraine , Romania, Czech Republic, Lithuania and Estonia.

For more information:
Cristina Cantoni

Contrada Cisterna 84/85 - 62029 Tolentino (MC)
Tel. +30 0733 956200 Fax +30 0733969166
Mob. +39 334 6879249

Candice Jacobson
Senior Account Executive
LEADER ENTERPRISES, INC.
3030 Old Ranch Parkway, Suite 380
Seal Beach, CA 90740
o: 562.546.6005
c: 562.881.4683

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