Helsinki, Finland (PRWEB) June 23, 2010
Fastrax Ltd., a pioneering supplier of high performance GPS receivers, Software GPS solutions and tracking systems for location-aware devices, today introduced Fastrax IT430, the first GPS receiver in Fastrax’s new IT400 series GPS modules.
As one of the first commercially available modules based on CSR’s latest generation SiRFstarIV architecture and SiRFAware technology, Fastrax IT430 offers a range of new benefits that speed the inclusion of location-aware features in battery operated consumer devices. The complete Fastrax IT430 GPS module is packed into a tiny casing for easy fitting into various battery operated appliances.
Until now, location aware features such as automatic geotagging of digital photos have suffered from longish times for location information to show. The situation is especially challenging in urban environments, where the limited visibility of GPS satellites and interference caused by indirect signals reflected from buildings make it more difficult to reliably determine a position.
Convenient use of location aware applications in digital cameras, mobile phones and other battery driven applications previously required keeping the GPS active at all times, leading to increased battery consumption. With its new innovative SiRFAware mode, Fastrax IT430 autonomously activates periodically to maintain awareness of its location at all times and consumes only 500 µA average current. As a result, updated location information is available almost immediately when activated, without compromising battery life.
“It’s rewarding to see how our new generation SiRFstarIV positioning technology is embraced and utilized by innovative companies for the benefit of both consumers and professional users,” said Mr. Dipak Raval, European Sales Manager at CSR. “Fastrax has excellent capability to leverage its worldwide coverage and strong expertise to deliver a product that provides a better user experience. We look forward to the market ramp up of the Fastrax IT430 GPS module in a broad range of products.”
“New features such as the always location-aware mode combined with extremely low power consumption and ultra-small size are highly desired by our customers,” said Taneli Tuurnala, CEO and President of Fastrax. “Our aim is to further strengthen and widen Fastrax’s module offering to ensure we always have a suitable solution for any satellite-based positioning needs.”
Fastrax IT430 features a miniature form factor of only 9.6 x 9.6 x 1.85 mm, which makes it one of the smallest complete GPS modules available on the market. With the included TCXO, RTC and SAW filter, the amount of required external components is reduced to a minimum. The module supports both active and passive antennas with an input for externally generated antenna bias supply.
The Fastrax IT430 is especially well suited to battery operated devices using 1.8 V internal power regulation. The low-powered GPS module consumes only 56 mW at 1.8 V in full operation mode and only 20 µA current in hibernate state. The small size and low power consumption allow easy utilization in a variety of applications, including the smallest battery-operated consumer products.
Engineering samples of Fastrax IT430 are available in July/August 2010, and volume production is estimated to start in mid Q4/2010.
Nick Radojkovic appointed Fastrax Sales Manager for North America
With the aim of strengthening regional presence and customer service in the fast-growing United States and Canadian markets, Fastrax announced the appointment of Mr. Nick Radojkovic as the new Sales Manager, North America.
Nick Radojkovic brings Fastrax his 20+ year track record in the electronics industry, broad network covering all of North America, and proven experience in managing US wide activities. Prior to joining Fastrax, he has held managerial and sales positions at Antenova, Foxconn and Hirose. He is based in Chicago, Illinois.
“We are proud to welcome Nick as a new key member of our global sales team”, said Taneli Tuurnala. “Nick’s extensive industry experience is a perfect match with our ambition of extending the reach of our comprehensive GPS module offering in the North American marketplace. We look forward to taking our US and Canadian sales activities to a new level.”
Fredrik Borgström, Sales and Marketing Director
Tel. + 358 40 5644 498
fredrik.borgstrom (at) fastraxgps.com
Fastrax agency contact:
Juha Frey, Netprofile Tech PR
Tel. +358 9 6812 080
juha (at) netprofile.fi
About Fastrax Ltd.
Fastrax is a leading provider of high performance GPS receivers, Software GPS solutions and tracking systems for device manufacturers and device designers. Fastrax enables the utilization of GPS and other Global Navigation Satellite Systems (GNSS) in practically any device, from industrial applications to battery-operated consumer products. Based on a decade of intensive research and development, Fastrax products feature a unique combination of state-of-the-art performance, extremely low power consumption, flexible software and miniature, easy-to-deploy designs. The product portfolio consists of multiple GPS receivers and GPS antenna modules, novel pure Software GPS solutions offering fast time-to-market with minimal costs and easily adjustable features, along with easy-to-deploy Track & Trace platforms with integrated communications capabilities. Fastrax Extended Support Services provide expert advice and consulting in GPS application design. Fastrax was founded in 1999 and is headquartered in Finland. For further information, please visit http://www.fastraxgps.com.