Trustnode Increases Participation Rates of Voluntary Group Insurance Products with Online Interactive Conversation Platform

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Kevin Dunn announces formal launch of Trustnode, creator of an online conversation platform driven by The Potters and Friends™, a cast of programmable, animated cartoon characters that purveyors of voluntary group insurance products can easily deploy to create personalized, interactive sales solutions that are engaging, educational, and transactional.

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"Trustnode provides an easily-deployed interactive conversation platform featuring The Potters and Friends™ that facilitates the sale of voluntary group insurance products."

Kevin Dunn, co-founder, today announced the formal launch of Trustnode. Trustnode is the creator of an online interactive conversation platform for purveyors of voluntary group insurance products.

Trustnode was formed to provide those involved in the sale of voluntary group insurance products with the means to significantly improve the prospect sales experience, increase participation, and reduce the cost of sales. Trustnode accomplishes this with an online, interactive conversation platform driven by The Potters and Friends ™, a cast of programmable animated cartoon characters linked to an insurance knowledgebase. These characters respond to user input and educate prospects about the various voluntary insurance products. Trustnode has developed conversation modules for each voluntary insurance product that can be deployed quickly through a Web services layer at no cost. A proprietary authoring platform enables Trustnode to quickly generate new character behaviors and scenarios. Similar to enterprise software, clients can deploy the base application module or pay a minimal fee to configure the application to their requirements.

“Insurance concepts are communicated via words and text, and can be cognitively challenging. When the sales process for these products is confined to a benefits enrollment period, it can be nearly impossible for prospects to assimilate the necessary information required to make a decision to purchase. Through exaggeration and simplification, a cartoon can be a better fit to our “minds eye” encoding of information, which enables us to leverage our perceptual abilities and more easily grasp complex ideas. Cartoon data visualizations are easily learned for later recognition and result in less dependency on reading,” stated Kevin.

“The Potters and Friends™ engage employees with entertaining, multi-layered content and experiences, educate them with interactive story-telling and dynamic data visualizations, and guide them through purchase and enrollment – 24 hours a day, every day of the year,” he continued. “The result is significantly elevated take-up rates at a substantially reduced cost-of-sales –for a small share in the commission,” Kevin concluded.

About Trustnode
Formed in 2008, Trustnode is the creator of an online conversation platform driven by The Potters and Friends™, a cast of programmable, animated cartoon characters that purveyors of voluntary group insurance products can easily deploy to create personalized, interactive sales solutions that are engaging, educational, and transactional.

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Robin Schoen
Robin Schoen Public Relations
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