Confirmit Partnership with Annik Supports Delivery of Engaging Surveys to Boost Response Rates

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New technology provides additional method of including Flash objects in Confirmit surveys.

We have an ongoing development stream to continually enhance and improve the respondent experience, and we are delighted to be joined by Annik in this effort.”

Confirmit users can now make their research and feedback surveys more engaging by including sophisticated Flash components using SurveyFlashTools, a new technology launched by market research IT and operations company Annik.

SurveyFlashTools reduces the cost and amount of survey design work involved in embedding Flash objects into surveys, and requires no knowledge of Flash programming. It offers a wide portfolio of tools and questions types for survey designers to browse, customize, and then embed into surveys, in just a few clicks.

Pat Molloy, Chief Strategy Officer at Confirmit, commented: “Respondent engagement is now a major issue with online surveys. Tools that can make surveys more appealing and increase response rates are therefore a real advantage for our clients, helping them to differentiate themselves in an increasingly challenging market.”

Rahul Sahgal, Chief Executive Officer at Annik, added: “Many researchers have discovered that the appropriate usage of engaging Flash can add real value to their surveys, not least in terms of increased completion rates. However, Flash has often meant delays to timings and high associated costs.

SurveyFlashTools aims to change this trade off and will make Flash more accessible on a much broader range of projects, even with the lowest budgets or the tightest deadlines.”

SurveyFlashTools has no development costs, so users pay as little as $30 for Flash usage on a 300 sample survey. With new releases planned regularly, current Flash components include simple sliders, text highlighters, multimedia players and advanced rating tools.

Molloy concludes: “Confirmit has supported the use of Flash for some time now, but we are really delighted to encourage the use of this streamlined and elegant mechanism created by Annik. We have an ongoing development stream to continually enhance and improve the respondent experience, and we are delighted to be joined by Annik in this effort.”

For more information, please visit the SurveyFlashTools web site at
See the Confirmit MarketPlace entry here

About Annik

Founded in 2000, Annik has been a pioneer in Market Research outsourcing and data analytics. Known for domain expertise and technical knowledge providing creative solutions, Annik has helped researchers work more efficiently and effectively. With more than 450 employees and 24 x 7 operations, we are in a unique position to support clients around the world.

About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee Feedback, and Market Research applications. The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec, Virgin Media, and Wells Fargo. Visit for more information.

Confirmit: Gary Schwartz, SVP Marketing: +1 908 208 2136
Confirmit: Pat Molloy, Chief Strategy Officer: +44 (0)1483 300 100
EMEA PR Contacts, Indigo River: Andrea Burton +44 (0)1985 850320 / Melanie Oxford +44 (0)7515 632065
US PR Contacts, Hart Boillot: Perrin McCormick +1 781 893 0053

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Gary Schwartz
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