ALTHA Launches an Innovative New Website to Highlight its Hospital Advocacy Services

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With the assistance of web design firm, Blue Water Media, ALTHA launches a new website to promote client engagement and boost its hospital advocacy services.

Acute Long Term Hospital Association, ALTHA, launched a new website today to bring its hospital advocacy services to life. The website allows ALTHA to interact with its key stakeholders on a new level allowing for increased collaboration and more targeted advocacy services. Hospitals, vendors, and health care professionals alike will benefit from ALTHA’s new website.

The site combines aesthetically appealing graphics with informative links to streamline users to their page of interest. The homepage’s simple but elegant layout allows for a user friendly and enjoyable experience. The main toolbar features links to: Who We Are, What We Do, Why We Are Unique, and How to Join. Each link leads to a wealth of information regarding the company’s services and points of differentiation. The homepage also features a sidebar with tools including: Attend Our Conferences, Find a Post-Acute Care Job, Find LTAC Hospitals, and Find Allied Vendors.

Numerous custom features implemented by Blue Water Media will boost the interactivity of the site. To allow ALTHA to better connect with users, Blue Water Media installed Joomla, an award-winning content management system. Joomla enables its clients to update and build their websites over a user-friendly interface. Blue Water Media also put in place a custom member log in section that provides resources for hospital members and allied vendors. The hospital members section includes portals for the board of directors, board of independent hospitals, and clinical committee. Members can post jobs, upload advertisements, read the latest news, and interact with ALTHA. Additional site benefits include online conference registration and custom searches for items such as jobs, hospitals, and vendors. All of these tools allow for increased stakeholder engagement, which is sure to boost ALTHA’s premium services and its clients’ experiences.

About ALTHA
The Acute Long Term Hospital Association, ALTHA, is a Washington DC based trade association representing Long Term Acute Care (LTAC) hospitals. ALTHA strives to protect patient access to the unique care of its hospitals, and also serves as an educational resource for clinicians and executives who serve member facilities. ALTHA benefits its hospital members by collecting and sharing best practices. The organization represents over three hundred LTAC hospitals including Kindred Healthcare, LifeCare Hospitals, HealthSouth, and many others. For more information, please visit: http://www.altha.org/

About Blue Water Media
Blue Water Media is a leading web design agency located in Washington DC. It offers clients a variety of design services including print, brand identity and web design. Blue Water Media has worked with businesses in a wide variety of industries in the Washington DC metro area and beyond. Blue Water Media’s reputation for developing innovative yet functional websites and online marketing campaigns establishes it as an industry leader. For more information, please visit: http://www.bluewatermedia.com/

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Rebecca Rubin

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