FitOrbit Online Personal Fitness Service Named A Mainstream Trend By Leading Consumer Research Company

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FitOrbit, the first online personal fitness and weight loss service providing access to real human fitness and nutrition professionals for effective Internet-based personal training and support, has been cited as a “mainstreaming trend” by global consumer research and advisory company Iconoculture in their Sports/Fitness 2010 Consumer Outlook.

FitOrbit gives you a live, world-class, dedicated fitness trainer online who builds a one of a kind path to your personal fitness and weight loss goals then stays with you all the way.

FitOrbit, the first online personal fitness and weight loss service providing access to real human fitness and nutrition professionals for effective Internet-based personal training and support, has been cited as a “mainstreaming trend” by global consumer research and advisory company Iconoculture in their Sports/Fitness 2010 Consumer Outlook. The company, which combines consumer insights with expert analysis and interpretation, noted that FitOrbit illustrates a larger trend in consumer preferences for accessible, convenient and flexible fitness options that work within a busy schedule.

For as little as $10 a week, FitOrbit (http://www.FitOrbit.com) provides any web or mobile internet user one-click access to the best fitness and weight loss trainers across the world who create and monitor personalized workouts and meal plans for their select list of clients backed by ongoing one-on-one feedback and support. The growing popularity of this breakthrough approach to affordable personal training follows a report last year from the American Heart Association that 25 percent of those with a gym membership cancelled it in the first six months of 2009, along with an American Council on Exercise (ACE) survey measuring fitness trends for 2010 with "Cost-Conscious Workouts" topping the list. A report from another leading industry research firm, IBIS World, that noted 70% of people want professional help in their fitness and weight loss goals but don’t use it because of cost and convenience, indicates the public is ready to embrace a new path to fitness and weight loss.

“FitOrbit makes real one-to-one personal training convenient, affordable and effective for practically everybody by being first to combine the proven value of a real human trainer with the reach and capabilities of internet-based services,” notes Jake Steinfeld, Founder of FitOrbit and Chairman of Body by Jake Global. ““FitOrbit gives you a live, world-class, dedicated fitness trainer online who builds a one of a kind path to your personal fitness and weight loss goals then stays with you all the way.” Steinfeld pioneered the personal training movement early in his career and has continued to shape the field in his quest for a fit America.

In the Sports/Fitness 2010 Consumer Outlook statement, Iconoculture (http://www.iconoculture.com) notes that FitOrbit's niche is “taking off at breakneck speeds.” Iconoculture points to FitOrbit’s “real net trainers” as the defining trend-setting feature.

FitOrbit members select their FitOrbit trainer from over 250 certified fitness and nutrition professionals in 17 countries with the help of a powerful search tool. The trainer creates everything needed in a daily plan to meet the member's fitness and weight loss goals based on a wealth of information they provide. Effective workouts are demonstrated through multimedia instructions including studio-quality ‘how to’ videos. Daily meal plans include recommended meals, recipes, and full nutritional information for breakfast, lunch, dinner and snacks, along with for restaurant substitutions for eating out. FitOrbit trainers monitor their client's daily fitness, weight loss and nutritional progress through a simple to use online activity log maintained by the client along with direct personal communications through the site.

As the relationship and knowledge of the client's unique fitness personality progresses, the FitOrbit trainer alters the fitness, nutritional and weight loss strategy to better hone in on getting results. They track habits, lazy days, and find out directly from the client what is most effective for each unique individual. They will even craft a travel diet for members on the road and point them to healthy restaurants at home or away.

"FitOrbit actually makes personal training more effective by giving each member unlimited access to their dedicated trainer, regardless of where they are in the world, as opposed to the one or two hours a week you get with traditional personal training,” says Steinfeld. “With FitOrbit, your trainer is as close as your mobile phone or web browser.”

FitOrbit brings a touch of socializing as well by offering virtual support groups made up of trainers and other members who help by providing motivation along with a fun degree of accountability.

Global Fitness Media, the company behind FitOrbit, was founded in 2008 by fitness industry pioneer Jake Steinfeld whose other achievements include Chairman of Body By Jake Global, Founder of ExerciseTV, Major League Lacrosse, and FitTV, plus is the current Chairman of the California Governor's Council on Physical Fitness and Sports. Global Fitness Media’s two products are FitOrbit (http://www.FitOrbit.com), which takes the proven formula of one-on-one personal training online to create a 21st century virtual gym, and the award winning location-based restaurant nutrition information search product GoodFoodNearYou (http://www.goodfoodnearyou.com), which is also available for the iPhone, Android, and BlackBerry devices.

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Jonathan Zaleski
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