23 Million Crowdsourced Microtasks Completed by CrowdFlower Workers

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Labor-on-Demand Leader Crosses 300,000 Unique Workers Mark

The next stage for Labor-on-Demand will be major growth in international markets and an even more geographically dispersed workforce.

CrowdFlower, the leading provider of Labor-on-Demand, today announced that more than 23 million crowdsourced tasks were completed by the company’s growing, diverse pool of workers. The amount of work (based on judgments/individual microtasks) done on CrowdFlower has grown close to 150 times since January 2009.

In 2010, CrowdFlower has already:

  • Doubled the unique worker count from 150,000 in January to 300,000 now – last month alone, a record 50,000 new workers did CrowdFlower tasks
  • Hit the 2,000 jobs (various judgments/individual tasks go into each job) completed mark
  • Doubled the CrowdFlower customer base from 1,500 in January to 3,000 now
  • Routed work to 156 different countries

CrowdFlower’s worker pool has expanded since the company started:

  • TrialPay (http://www.trialpay.com/) is CrowdFlower’s fastest growing worker pool – it grew by more than 200 percent between April and May 2010.
  • Gambit is CrowdFlower’s largest worker pool – more than half of CrowdFlower tasks are done by people looking for virtual rewards and payment via the Gambit system.
  • More than 70 percent of all CrowdFlower work is done by workers on Amazon Mechanical Turk – so while the majority of workers enter CrowdFlower tasks via Gambit, the majority of CrowdFlower work volume (in terms of individual judgments) gets done on AMT.

Enterprises and small businesses alike are adopting CrowdFlower’s cloud labor to get efficient, high-quality work from an always-on, scalable workforce. Customers ranging from Fortune 500 search and e-commerce giants to SMBs like Skout, Bizo and Wordnik are using CrowdFlower to get faster turnaround times on tasks using multiple, large labor pools.

“The benefits of an on-demand workforce are becoming clear and new markets for crowdsourced work are emerging every day. Since we started, we’ve seen applications in everything from search relevance and tagging to language processing and disaster relief,” said Lukas Biewald, co-founder and CEO of CrowdFlower. “Recently, we’ve seen a growing share of jobs in languages other than English. The next stage for Labor-on-Demand will be major growth in international markets and an even more geographically dispersed workforce.”

About CrowdFlower:
CrowdFlower provides Labor-On-Demand by letting customers access an always-on, scalable workforce. Unlike traditional methods of outsourcing and hiring which require major lead time and unnecessary overhead, CrowdFlower’s web offering allows businesses to instantly access thousands of workers without even picking up the phone. CrowdFlower’s statistical quality control technology finally makes cloud labor a sustainable business reality through accuracy guarantees and efficient use of workers. Founded in December 2007 and headquartered in San Francisco, CrowdFlower is funded by Trinity Ventures, Bessemer Venture Partners, Freestyle Capital, Founder’s Fund, K9 Ventures, Quest Venture Partners and Felicis Ventures. For more information, please visit CrowdFlower (http://crowdflower.com/).

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Julie Crabill
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