Three New Categories Launched As Annual Nonprofit Tagline Awards Open

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Great Words Promoting Good Causes—Organizations everywhere invited to enter the 2010 Getting Attention Nonprofit Tagline Awards.

The Getting Attention Nonprofit Tagline Awards Program (a.k.a. The Taggies), the world’s largest collection of nonprofit taglines, opens its third award season this week with the addition of three new categories.

Now, nonprofits everywhere will be able to enroll their organizational tagline in the annual program, plus any taglines they’ve created to support programs, fundraising campaigns and special events.

“The tagline is a critical element of any nonprofit’s message platform,” says Nancy E. Schwartz, president of Nancy Schwartz & Company and blogger at Getting Attention (, the award program’s organizer.

“Adding these three new categories gives more organizations a chance to showcase their best efforts to effectively reach and communicate with their target audiences.”

In addition to the new categories, libraries have been added as a section of the organization tagline category.

Organizations can enter their nonprofits’ taglines via an easy-to-complete entry form at

Winners will be chosen in 13 organization fields of focus and one each in programs, fundraising and events, says Schwartz.

The deadline for entering an organization’s tagline is July 28.

This year’s award program finalists will be selected by a panel of 16 judges, including representatives from two winning organizations from last year’s program.

In late August, the finalists will be notified before voting for the tagline award winners begins in September.

Award winners will be announced in late October. The 2010 Nonprofit Tagline Report and updated database will be released in November.

Schwartz says a strong tagline does double duty – working to extend an organization’s name and mission while delivering a focused, memorable and repeatable message to its base.

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report. It’s the only complete guide to building an organization’s brand in eight words or less. There are now more than 2,500 taglines compiled and organized in the report, and that number will grow significantly with 2010 award submissions.

Twitter users can follow the 2010 Nonprofit Tagline Awards via the hashtag #taggies.

The Getting Attention Nonprofit Tagline Awards Program has four generous sponsors this year: Blackbaud, sponsoring the fundraising campaign category; Event360, sponsoring the special event tagline category; and general sponsors Eventbrite and See3 Communications.

The annual Getting Attention Nonprofit Tagline Awards program came about when so many powerful taglines were submitted to the Getting Attention survey on nonprofit taglines, and is designed to motivate and guide nonprofit organizations to put effective taglines to work.

A list of 2008 and 2009 award winners can be found here:

The Getting Attention Nonprofit Tagline Survey, implemented in 2008, investigated styles, usage trends, what’s working and what’s not in nonprofit taglines based on data provided by 1,900 nonprofit communicators working in organizations across 11 vertical sectors and countless locations (mostly in the United States).

Survey findings are available in the 2009 Getting Attention Nonprofit Tagline Report

The Getting Attention blog and e-update ( are no-charge, high-value sources of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

Nancy E. Schwartz provides marketing services to nonprofit organizations and grantmakers via Nancy Schwartz & Company and is the publisher of Getting Attention.

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