This solution helps firms strengthen relationships with their corporate clients by imposing greater systemic coordination around all forms of client communication, and ultimately enables firms to better understand and service their clients’ needs.
New York (Vocus) June 24, 2010
LexisNexis, a leading global provider of content-enabled workflow solutions, today announced the global launch of InterAction® Strategic Account Management, a new customer relationship management (CRM) application for professional services firms. Strategic Account Management equips multi-disciplinary client teams with tools to improve their performance across multiple offices and geographic locations. Businesses can now enhance knowledge sharing and better track, coordinate and align the activities of individual team members with broader account management and client satisfaction goals.
InterAction Strategic Account Management is the first application for legal markets to integrate a CRM solution built on the Microsoft®.NET framework, providing compatibility with Microsoft SharePoint®. This platform facilitates information sharing across multiple software programs, making content and insights from the InterAction CRM database and the Strategic Account Management application seamlessly accessible on SharePoint portals and dashboards.
Existing InterAction customers can use Strategic Account Management to strengthen collaboration with client teams across multiple offices, geographic locations and practice areas, with immediate data access, visibility and sharing provided by the .NET framework.
“Large, geographically dispersed client teams often struggle to operate efficiently and cohesively,” said Brad Sidwell, vice president and general manager for LexisNexis InterAction. “InterAction Strategic Account Management enables multiple-user collaboration across the enterprise, and provides team leaders with the ability to address challenges and enhance performance while improving client satisfaction with a built-in feedback mechanism.”
Once Strategic Account Management is launched, InterAction data seamlessly integrates into the new application enabling synchronization of teams’ strategic communication and tracking of client issues. Team leaders can better manage processes, set and drive goals, and track performance while improving productivity and cross-selling opportunities.
Strategic Account Management introduces a number of new features that go beyond contact management, marketing automation and relationship intelligence, which are already offered by InterAction. These new features include:
- Ability to set and manage goals by revenue targets, relationships and customer satisfaction; users can also create customized goals to suit corporate or team needs
- Ability to broadcast from within the Strategic Account Management application, with announcements to the entire team, wherever they may be located
- Task management and notification
- Management of client issues and tracking of opportunities
"In the legal sector, 71 percent of in-house counsel believe law firms are not doing enough to respond to relationship challenges or economic pressures, according to findings by the recent LexisNexis survey on the State of the Legal Industry,” said Angela Petros, vice president of marketing in U.S. Legal Markets at LexisNexis. "This solution helps firms strengthen relationships with their corporate clients by imposing greater systemic coordination around all forms of client communication, and ultimately enables firms to better understand and service their clients’ needs.”
LexisNexis® is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK], LexisNexis serves customers in more than 100 countries with 15,000 employees worldwide.
About LexisNexis InterAction
Since 1993, InterAction software has been a leading solution in legal and professional services markets to consolidate company-wide contacts into one comprehensive database that seamlessly integrates with multiple software programs, in particular Microsoft® Outlook®. In the U.S., InterAction software is preferred by 80 percent of AMLAW 100 firms, making it an industry leader for relationship intelligence and CRM. Within the United Kingdom, InterAction software is preferred by 51 of the top 100 U.K. law firms, according to Legal Technology Insider.
InterAction software transforms internal knowledge into relationship intelligence through a four-step process of relationship discovery, relationship management, marketing automation, and knowledge delivery. Relationship intelligence represents internal, proprietary knowledge inaccessible to the outside world which can be used to uncover client needs to assist in new business development and to enhance client service.
Note: To download and listen to the recent LexisNexis InterAction on-demand Webinar on client teams with David Freeman and Darryl Cross, please register .
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