"Social media allows a company to connect with customers on a personal level and build a community around their brand, increasing awareness, site traffic and encouraging trust in their products and services."
(PRWeb UK) June 25, 2010
Ikroh are proud to announce they have recently taken on Jo Gatford as their new Head of Social Media Marketing, to help them provide this important service to all their clients. Ikroh are now able to set up and maintain a company presence across various social media platforms, working in conjunction with clients’ SEO and PPC campaigns, increasing visibility via content distribution and gaining critical insights into what customers feel about their company.
The current ‘trend’ of using social media for marketing purposes has proved to be more than just a fad. Instead, it is a whole new approach to reaching target audiences and interacting personally; gaining honest feedback, increasing a business’ network and strengthening a brand. Social Media Marketing has become a powerful tool for online marketing if used thoughtfully and effectively.
Having a website is no longer enough. Most businesses now run a blog alongside their main site, which can provide more personal information and opinions, as well as serving as a great forum for announcements, achievements and promoting new products. In addition to this, it can be beneficial to branch out to social networking sites such as Facebook and Twitter, to distribute content and news on article sharing and bookmarking sites, to broadcast multimedia on YouTube, Flickr or Picasa, advertise and promote services and more…
The best kind of recommendation comes from word-of-mouth communication between friends, colleagues – people whose opinions we respect and trust. But, with a web full of a million different options and alternatives, as consumers, we are supposed to take a business’ word that they are reputable and worth their own hype. Visibility and transparency are the keys to success in this situation. Social media allows a company to connect with customers on a personal level and build a community around their brand, increasing awareness, site traffic and encouraging trust in their products and services.
Ikroh creates tailor-made Social Media Marketing strategies for clients, working in conjunction with their existing marketing campaigns, making analyses and adaptations where appropriate and maintaining and developing an online presence that will increase profitability. As always, Ikroh works closely with clients in a personal, friendly, sincere way and its Social Media Marketing department is there to help with any queries or issues along the way.
Social media is not something to be ignored. It’s steadily embedding itself into the online and offline marketing world, and it’s here to stay. Get on top of the game and let Ikroh.com design you a Social Media Marketing Strategy that will make your business a force to be reckoned with.