Follow Your Customer Launches Third Generation CRM Solution -Easy to Use Customer Relationship Management Platform Automates Marketing Process-

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Follow Your Customer (FYC) has introduced the third generation of its popular Customer Relationship Management (CRM) solution that automates the marketing process from prospecting to the close of the sale and through customer retention. FYC is an easy to use CRM tool that allows you to conduct professional multi-media campaigns to your customers in literally minutes.

Follow Your Customer (FYC) has introduced the third generation of its popular Customer Relationship Management (CRM) solution that automates the marketing process from prospecting to the close of the sale and through customer retention. FYC is an easy to use CRM tool that allows you to conduct professional multi-media campaigns to your customers in literally minutes.

http://www.followyourcustomer.com/pr was designed for businesses and sales personnel to regularly communicate with a large list of customers or leads. Initially developed for the mortgage industry, FYC is now a comprehensive solution for banking, real estate, non-profits, attorneys, financial/insurance, medical/healthcare and automotive and any industry that requires customer contact.

FYC combines in a single platform all the marketing tactics required to conduct a successful Trust or "Drip" Marketing Campaign. Hundreds or even thousands of customers can be communicated to regularly for a low monthly fee of $79.95 (a one-time set up charge of $399). During setup, FYC gathers, compiles, and "cleans up" your current customer data at no extra charge. This also includes personalized training to get you up and running. After that, you will be billed a monthly fee based on the licenses that you have. It is a flat fee and it will never change.

FYC includes:
--an expanded library of professionally written and designed content such as a range of themed post cards, flyers, articles and other marketing materials;
--monthly reminders including our exclusive "Information for Life" to give your customers information they can use;
--a comprehensive email marketing system with hundreds of pre-designed personal emails that can be sent with a simple click; and many print/delivery options so that you can print and mail yourself or let FYC do it for you;
--desktop alerts and monthly action plans that enable you to reach out to your customers in a planned, strategic program;
--an employee management system that allows you to add and view representatives, and reassign employees.

FYC's powerful CRM solution consists of a secure database that has the capability to sync automatically with any existing database. A "smart system," it will not only scrub input errors, it offers a custom query management feature that FYC offers an end to end, turnkey CRM solution that isn't available in one tool on the market today. "Imagine our system as 'bookends' around the time when your customer actually does business with you," said FYC president Mike Vernon. "Once you enter a potential customer into the system, your campaign to win their trust begins immediately. Through ongoing, friendly contact, you slowly form a lasting bond with them, and once you close a transaction with your customer, the relationship is far from over. As a matter of fact, it's just beginning."

To sign up online, or for more information, visit http://www.followyourcustomer.com/pr

About Follow Your Customer:
Based in Greensburg, Pa, Follow Your Customer was started in 2004 by a group of partners, in the mortgage and real estate industries, with a goal of giving professional mortgage brokers a tool to keep in touch with their current and past customers, and prospects. Since then, the system has been refined and improved for use in many diverse industries and the enhancements continue. FYC has over 150,000 customers being "followed" by our clients, and that number is growing every day. FYC has been approved for a strategic alliance with the National Association of Mortgage Brokers. For mortgage and lending professionals, we are also a Calyx Software partner and our system is fully integrated with the Calyx Point loan origination product. For more information, visit http://www.followyourcustomer.com

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Frank Catanzano
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