With two sold out and highly successful Network Ad Ops Forums already delivered in London, it's becoming clear that ad networks are an increasingly important part of the online advertising ecosystem.
(PRWEB) June 24, 2010
AdMonsters will hold its third Network Ad Operations Forum on 6 July, 2010 at Altitude in London. AdMonsters developed this forum to address the specific operational and technical issues faced by advertising networks and how greater efficiencies and most importantly higher revenue can be achieved by better tackling these issues. Registration is open to anyone who runs ad operations or ad technology within an advertising network as well as at publishers and agencies that operate a network or are considering operating a network. Register on the AdMonsters website at http://www.admonsters.com/event/nf-eu-3
As with all AdMonsters events, attendees can expect to return to work with a better understanding of the key challenges facing the industry and a detailed list of tactical solutions. AdMonsters members regularly rate AdMonsters events as the most valuable forum they attend.
“With two sold out and highly successful Network Ad Ops Forums already delivered in London, it's becoming clear that ad networks are an increasingly important part of the online advertising ecosystem,” said Matt O’Neill, AdMonsters President. “It will be crucial for operations and technology teams to collaborate and hammer out best practices to ensure scalability and operational efficacy. I’m very excited to build on the success of the first two events.”
Sacha Berlik, co-Founder and CEO of mexad will get the day started with his keynote address "Does Sales Exist in a Data-Driven Marketplace?". Sacha will draw on his years of experience in the international digital marketing industry, including six years as a general manager for Western Europe and co-founder of Oridian to present insights into the future of the online marketplace. In particular Sacha will explain how rapid advances in technology could see display advertising sales taking a backseat to operations and how smarter companies are preparing their ad operations teams for this foreseeable reality.
“The impact of technology driven innovations will change the Display-Advertising world as we know it. All new Technologies need to be sold to someone by someone. The success of any technology driven company in our industry depends on their unique way to the client.” said Sacha Berlik, mexad. ”The best way hasn’t been found yet – but there are a couple of companies doing it the right way – and it’s more and more through the backdoor of Ad Operations”
Other sessions include Gavin Deadman’s presentation entitled "How Agencies Buy Audience: What Everyone Should Know". Gavin who is the Performance Media Manager at MEC Interaction will examine what lies behind the decisions to use DSPs, RTB and Networks and what network ad ops should be doing to get on the next buy.
Dora Michail Head of EU DR Optimisation & Data Strategy at Yahoo! Europe and Pierre Nagar, Head of Yahoo! Direct Response, UK will jointly lead a session entitled "Data Is The Difference" exploring how the display marketplace is being increasingly driven by data and the value of the data you have to work with.
Also Matt Whaley, Founder and Director at Jemm Media will lead a session entitled "Network Transparency: What Everyone Can See" which looks at how brand policing services has created a market where other companies have an incredible amount of visibility into your business. This session delves further into what can be seen, how it can impact your business and what you can do about it.
Further information can be seen at http://www.admonsters.com/event/nf-eu-3
Please visit the AdMonsters website for more information and to register for the event. IASH members are entitled to a 30% discount on their conference fee. Places are limited and all attendees are screened to make sure they are the right people before being approved.