LEVELBRAND Engaged by Otto Bock HealthCare U.S. for Brand Position Initiative

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Innovator of world famous C-Leg prosthesis seeks to increase brand familiarity.

LEVEL, a global brand and marketing firm, announces it has been retained by Otto Bock Healthcare U.S. to assist in the market positioning and communication of its brand. Otto Bock, the world leader in innovation and manufacturing of rehabilitative and prosthetic devices includes the world famous C-Leg among their products.

“We know that our depth and range of product exceeds others in our industry. LEVEL has used insight gained from amputees who use Otto Bock products and professionals assisting the amputees to help us increase the familiarity and understanding for the Otto Bock brand and our products in restoring and maintaining mobility and quality of life for people all over the world”, said Brad Ruhl, President and CEO Otto Bock US HealthCare.

Ruhl continued, “We are excited to be working with LEVEL because of their direct experience in the medical device and healthcare industries and their profound understanding of brand strategy that truly positions us as an innovator of solutions as well as product.”

LEVEL is a global brand, marketing and communications firm headquartered in Minneapolis. LEVEL was founded 23 years ago by John Foley, CEO and author of Balanced Brand, How to Balance the Stakeholder Forces that can Make or Break Your Business. For further information about LEVEL visit http://www.levelbrand.com or call (612) 338-8000.


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Erin Moore
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