Leading Hispanic Social Media Organization - LatISM – Brings Latino2 Conference to L.A.

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LatISM Announces the LATINO2 Conference: Innovation, Technology and Marketing for Latinos in the Digital Age


Latino2 will not only gather some of the most prominent and successful digital leaders in different market sectors, but also people eager to learn how to navigate the Latino world online.

At the end of this summer, Latino leaders in social media will come together in Los Angeles at Latino2 –the largest gathering of people interested in reaching Latinos using the new rules and tools of digital and social engagement. The conference – taking place September 18 at the Los Angeles Convention Center – will be a unique opportunity for businesses that are interested in learning how to apply best practices in digital/social media marketing. Latino2 is brought to Los Angeles by LatISM (Latinos in Social Media), the largest organization of social media professionals of Hispanic origin.

The explosive growth of the U.S. Hispanic market has resulted in businesses and organizations becoming interested in understanding - and reaching – this increasingly important audience. A 2009 study by the Captura Group which examined data from the Florida State University Center for Hispanic Marketing Communication with the support of DMS Research found that 36 percent of English-preferring Hispanics (acculturated) and 27 percent of Spanish-preferring Hispanics visit social networking sites at least 2 or 3 times a month – as opposed to only 18 percent of non-Hispanic whites. Increasingly the Hispanic community has turned to technology – and social media – to share, communicate and network.

With that in mind, the Latino2 Conference theme is: "The Latinosphere Comes of Age." In a year where Latinos have come together online around national issues such as the U.S. Census and immigration, many professionals in business, government and non-profits are beginning to understand the "Latinosphere" as a significant force. Latino2 will not only gather some of the most prominent and successful digital leaders in different market sectors, but also people eager to learn how to navigate the Latino world online.

Conference speakers will be as diverse in thought and industry as the U.S. Hispanic community. They will include leaders and experts from around the world but with a special focus on the markets most vibrant in the Southern California economy — media, entertainment, and digital technologies. With keynotes and special tracks in entertainment, media, business-to-business, business-to-consumer, mommy blogging, technology, and government/NGO marketing, Latino 2 has already signed up a broad range of speakers, including Arturo Duran, digital editor of Impre, the nation’s largest Spanish-language print media organization; Al Ramirez, former candidate for the U.S. Senate, California; Laura Gomez, manager of internationalization at Twitter; Brian Solis, leading influencer and consultant in social media marketing; and J.D. Lasica, journalist and social media innovator.

The conference will include a Friday pre-conference party in downtown L.A., a full-day conference with keynotes and breakouts on Saturday, and a leadership breakfast on Sunday. More than 300 professionals in marketing and Latin-influentials are expected to attend.

Conference sponsors include Sprint, Pitney Bowes and Reimagine Group . Additional sponsorship opportunities are available. Those interested in attending can click here to visit the registration page.

About LatISM

We are the largest organization of Social Media professionals of Hispanic origin. Our members are bloggers, tweeters, social network group leaders, e-commerce owners, marketers and more. Join the first LatISM Heritage Tour and directly connect with the Social Media influencers of the Hispanic community. Whether you are a Latino in Social Media or a company that targets the Hispanic Market, this organization will bring you to the next level of connection. For more information, go to http://www.latism.org. For more information about the LATINO2 Conference, visit http://www.latino2.com.


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