'Optimizing Mobile Marketing Conversions' Call Tracking White Paper Available for Free Download

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Mongoose Metrics Reveals the Secrets about Call Tracking for Mobile Marketing

Reveal Which Keywords Drive Calls

"The conversion value for the mobile channel is highly skewed towards phone calls and away from web form submissions," says Bradley Reynolds, chief executive officer of Mongoose Metrics.

Mongoose Metrics, an enterprise-level call tracking solutions provider, today released the white paper, “Optimizing Mobile Marketing Conversions – Part III,” the final installment of a three-part Mobile Marketing series.

“Optimizing Mobile Marketing Conversions – Part III,” is available for download at mongoosemetrics.com. Parts I and II, “Mobile Marketing for Business: An Overview” and “Mobile Marketing Macro Trends” also are available for download at mongoosemetrics.com.

“Because phone calls are so simple to launch from a mobile device – and web forms often can be so cumbersome to navigate – the conversion value for the mobile channel is highly skewed towards phone calls and away from web form submissions. That’s why it’s imperative that you understand how to account for phone calls from your mobile marketing efforts,” says Bradley E. Reynolds, chief executive officer of Mongoose Metrics.

“Optimizing Mobile Marketing Conversions – Part III” answers the questions:

  • How can I analyze and attribute a single person-to-person engagement to a specific mobile marketing effort?
  • How can I create instant feedback loops for this information so that I can react as my market and engagements change?
  • How can I integrate this actionable data into my existing business process?

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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