Cytiva Underwrites Important Performance Management Research Study

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New research by Aberdeen Group reveals powerful link between effective goal management and employee engagement, reduced turnover and customer satisfaction

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Effective employee performance management improves operational productivity and efficiency via increased employee engagement and alignment. Core to this is the utilization of competency and goals management

Cytiva Software Inc. (CRX - TSX.V), a leading provider of SaaS performance management software, announced today that the company has underwritten an important study by Aberdeen, a Harte-Hanks Company (NYSE: HHS).

The new report reveals that organizations adopting a performance-oriented mind-set that is based on regular feedback is critical in aligning individuals with organizational goals. Key capabilities adopted by top performing companies show that leveraging performance data for learning, succession, and compensation truly earns them top status. The data shows that these organizations are 30% more likely than Laggards to use performance and goals attainment data to create development plans and assign learning as part of, or based on, the performance review.

Cytiva, developers of the SonicPerform employee performance appraisal software, believe the results of the study have important implications for the use of the right technology for supporting effective performance management processes.

"Effective employee performance management improves operational productivity and efficiency via increased employee engagement and alignment. Core to this is the utilization of competency and goals management," said Kevin Martin, vice president and principal analyst for Human Capital Management at Aberdeen. "Our research shows that automation of the performance management process can certainly aid with this as organizations must ensure that employee performance data is not only stored in a manner which enables easy access and updates, but also can be integrated with other elements of talent management."

By identifying the proven steps adopted by high-achieving organizations, "Managing Employee Performance" serves as a roadmap that will guide any organization seeking to implement a performance review process that can lead to better decisions and significantly improve performance, engagement, retention and, ultimately, client satisfaction. This is yet another piece of evidence to build a case for talent management initiatives that will drive business execution.

Aberdeen's report provides more detail about how top performing organizations carry out their employee performance management strategies in a way that not only encourages better results, but ensures that top performers are aligned so that their results have a greater impact on the organization.

"The Aberdeen research shows the importance of goal alignment in increasing organizational effectiveness as well as employee engagement," said Jason Moreau, CEO of Cytiva Software Inc. "We believe that easy to use tools like SonicPerform can help organizations ensure goals are aligned, as well as properly constructed across the enterprise enabling a S.M.A.R.T. goal setting methodology."

A complimentary copy of the report, partially underwritten by Cytiva, developers of the SonicPerform performance management system, can be downloaded by clicking here

About Cytiva Software
Cytiva Software Inc. (CRX:TSX.V) provides innovative on-demand talent management software and services to mid-sized and Fortune 500 companies. Its flagship recruiting software product, SonicRecruit, allows corporations to screen applicants, automate recruiting departments, customize corporate career sites and hire great people. This premier applicant tracking software improves recruiting effectiveness, speeding up the hiring process and reducing cost per hire. Cytiva's SonicPerform employee performance management software automates employee evaluations, aligns employees around key goals and encourages year round feedback. For more information, visit http://www.cytiva.com.

About Aberdeen Group, A Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

Contact:
Ian Alexander
510-984-1986

The TSX has not reviewed and does not accept responsibility for the accuracy or adequacy of this news release, which has been prepared by management. Forward-looking Statements: This news release contains forward-looking statements related to the future financial condition and results of operations of Cytiva. These statements are based on current expectations and estimates about the human resources markets in which Cytiva operates and management's beliefs and assumptions regarding these markets. These statements are subject to important risks and uncertainties which are difficult to predict and assumptions which may prove to be inaccurate. Some of the factors which could cause results or events to differ materially from current expectations include but are not limited to: general economic conditions, market or business conditions; changing competitive environment; changing regulatory conditions or requirements; changing technology; and success in implementing productivity initiatives. Some of these factors are largely beyond the control of Cytiva. Should any factor impact Cytiva in an unexpected manner, or should assumptions underlying the forward-looking statements prove incorrect, the actual results or events may differ materially from the results or events predicted. All of the forward-looking statements made in this document are qualified by these cautionary statements, and there can be no assurance that the results or developments anticipated by Cytiva will be realized or, even if substantially realized, that they will have the expected consequences for Cytiva. Readers should not place undue reliance on any forward-looking statements. Further, Cytiva disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or any other occurrence.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Ian Alexander
Cytiva
510-984-1986
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