We have a fiduciary responsibility not only to our customers but to our team members as well, to become an environmentally conscious global organization, and we are actively taking steps in finding ways to be sustainable.
Las Vegas, Nev. (Vocus) June 24, 2010
DIAMOND RESORTS INTERNATIONAL® (DRI), a global leader in the hospitality and vacation ownership industries, has today announced its mid-year assessment of sustainability programs, and the use of hybrid vehicles has proven to be a great start in its fleet division.
Diamond Resorts International® began purchasing hybrid automobiles at its corporate global headquarters in Las Vegas, Nevada, in 2008. The hybrid vehicle is an essential tool in sustainable commitment and is being utilized to its optimum level. When operated below 44 miles per hour, for example, the Ford Escape Hybrid runs on battery only, using no gasoline. Diamond Resorts International® security team members mainly operate this vehicle on the premises of Diamond’s headquarters and, therefore, are consistently using battery power rather than producing unnecessary pollution. The headquarters area is patrolled 24 hours a day, seven days a week, which is why it was crucial that a less energy efficient vehicle be replaced with alternative transportation.
According to Stephen J. Cloobeck, Chairman and CEO of Diamond Resorts International®, “We have a fiduciary responsibility not only to our customers but to our team members as well, to become an environmentally conscious global organization, and we are actively taking steps in finding ways to be sustainable.”
Diamond Resorts International® plans to replace its aging fleet of gasoline powered vehicles with alternative transportation in 2011 on a case by case basis, helping to further the commitment of the hospitality industry and its responsibility in ensuring sustainability, improving the lives of its guests, its communities, its employees and, ultimately, the planet.
Annually, nearly 1.4 million owners, members and guests enjoy the simplicity, choice and comfort Diamond Resorts International® offers through its branded hospitality experience.
Diamond Resorts International® is one of the largest vacation ownership companies in the world with more than 160 branded and affiliated resorts and over 24,000 guest beds in 26 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean, Europe, Asia, Australia and Africa. Offering simplicity, choice and comfort to more than 400,000 owners and members through the branded hospitality service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime. To learn more, visit DiamondResorts.com.
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