Start-Up Specializes in Short-Form Video Content for Digital Signage Networks

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Short Bites Media offers a new resource for dynamic, engaging and affordable video content created specifically for digital signage and other short-format venues.

Digital signage networks have a new way to fill out their playlists and keep fresh content on their screens.

Short Bites Media — the brainchild of Tracey Crowe, former programming manager for one of the financial industry’s largest digital signage networks — is a new company specializing in short format video content for digital signage and other venues.

“Our goal is to provide dynamic, engaging and affordable content that operators of digital signage networks can use to draw in viewers and hold their attention,” said Crowe. “It’s crucial for organizations to update their playlists with new content regularly, but it’s also challenging to do day and day out. Our packages of plug-and-play video segments help make that possible.”

The first content packages available include Green Tips and National Park Travel Tips. The segments are available to preview and purchase on the Short Bites Media website, Future categories include Consumer Tips, Green Tips for the Workplace and additional Travel Tips.

Crowe honed her digital signage skills during a 17-year career at Wachovia Corp., where she spearheaded the development of the company’s customized digital signage network for 1,200 branch offices. Using end-user research and sales data, Crowe and her team developed video-based content and designed playlists balancing value-added consumer information with Wachovia sales and brand information.

“Initially we searched for high-quality, off-the-shelf content to supplement branded segments, but there simply wasn’t anything compelling enough for us to buy. So we created everything in-house.” Customized content included general consumer and financial information as well as community-event highlights.

Crowe says Short Bites Media was launched to help those organizations that don’t have their own extensive in-house production resources. “Short Bites Media makes it possible for companies to spend their precious marketing dollars on their brand and product segments and still be able to complement their playlists in a high-quality, affordable way.”

About Short Bites Media
Short Bites Media specializes in creating short-form video content specifically for digital signage and other short format venues. Part of TLC Green Ventures, Inc., the company is based in Charlotte, NC.


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Tracey Crowe
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