Eureka® Pet Expert Vacuum Hits the “Target” on Pet Messes

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The mess that Fluffy and Spot make in the house is enough to drive any pet owner dog-gone crazy. But for the nearly 140 million* pet owners in America, cleaning no longer needs to be a petrifying experience. Eureka has designed the new Pet Expert vacuum, which is available at Target and features the new Hair Raiser for Pets tool to combat the number one problem pet owners face: pet hair.

Eureka Pet Expert

The range of features on the Pet Expert aimed at making cleaning convenient for pet owners is revolutionary.

The mess that Fluffy and Spot make in the house is enough to drive any pet owner dog-gone crazy. But for the nearly 140 million* pet owners in America, cleaning no longer needs to be a petrifying experience. Eureka has designed the new Pet Expert vacuum, which is available at Target and features the new Hair Raiser for Pets tool to combat the number one problem pet owners face: pet hair.

The Hair Raiser for Pets tool is an innovative cleaning brush that can be used independently from the vacuum in three easy steps. First, the Hair Raiser gently but thoroughly removes stubborn pet hair from upholstery, fabric and even clothing. Then it is cleaned on-board the vacuum when the user moves the brush in and out of its holster to loosen the pet hair. Finally, with a flip of the switch, the collected pet hair is whisked away into the dust cup without the user ever needing to touch it.

“We designed the Hair Raiser tool for on-the-go pet owners. This on-board tool is the first in the industry to allow users to quickly and easily remove hair from areas of the home unreachable by standard vacuums,” said Jackie Cooper, director of marketing and communications for Eureka. “The Pet Expert vacuum has answered pet owners’ need for a vacuum that addresses pet-specific cleaning challenges, while still achieving superior cleaning performance.”

Pet hair is not the only mess that Spot and Fluffy can leave behind. Pet odor can linger deep in the fibers of upholstery and carpet leaving the home smelling un-fresh. To address this issue, the Pet Expert boasts an odor-absorbing charcoal filter with HEPA filtration that captures 99.97 percent of embedded hair, dander and other odor and allergy-causing debris.

Pet Expert also offers Whirlwind Cyclonic Technology, which maintains suction power longer and separates larger debris from fine dust, resulting in less maintenance (when compared to noncyclonic vacuums having dirt cup filters). A flip-bottom dust cup helps to keep fine allergens away from the user while emptying. Designed for comfortable maneuverability around curious four-legged friends, the Pet Expert vacuum is the total solution in pet mess cleaning.

“The range of features on the Pet Expert aimed at making cleaning convenient for pet owners is revolutionary,” said Cooper. “The Pet Expert will help pet owners spend less time cleaning up after their pets and allow for more time enjoying their furry, best friends.”

Eureka Pet Expert will be available in Mystic Purple at select Target stores and on http://www.target.com in June 2010, retailing for $99.99. For more information about Pet Expert or other Eureka products, consumers can visit http://www.eureka.com or call 800-282-2886.

*According to the 1998-2006 American Pet Association Polls

About Electrolux® Home Care Products, Inc.
Electrolux Home Care Products, Inc. (EHCP) leverages consumer driven insight to manufacture and market innovative floor care products under its well-known Eureka and Electrolux consumer brands. The company also sells high-quality commercial products under its Sanitaire brand name and central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). EHCP is based in Bloomington, Ill., and is a part of The Electrolux Group. Visit electroluxusa.com, eureka.com, sanitairevac.com or beamvac.com for more information.

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Lauren Platt
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